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January 17, 2018
AI Will Propel the New Customer 360
Changes are coming as data platforms transform into customer intelligence platforms. (Featured on SmartCustomerService.com.)
Marketers Must Watch Out for Video Ad Fraud
Video ad fraud is a threat, but companies can take precautions to protect their budgets and reputations
Speech Analytics Enters Its Next Act—Maturity
Speech and text analytics have become indispensable to the customer journey, and increased adoption and a replacement cycle are the next stage.
CRM Across the Wire
3CLogic Releases 3C Connect, a CTI Adaptor
CTI Adaptor integrates legacy or on-premises telephony and CRM systems for increased engagement visibility. (Featured on SmartCustomerService.com.)
ContentSquare Launches Auto-Zone for Website Tagging
Auto-Zone replaces tag customization/configuration with artificial intelligence-powered automatic recognition.
Bizzabo Launches Next Generation of Its Event App
Companies can use Bizzabo's marketing event management app to offer custom branding and in-app features.
AgilOne Launches Lightning IQ B2B Marketing Customer Data Platform
AgilOne Lightning IQ enables marketers to query customer data, comply with privacy regulations, and deliver contextual customer interactions in real time.