• January 16, 2018

ContentSquare Launches Auto-Zone for Website Tagging

ContentSquare, providers of a digital experience insights platform, today launched Auto-Zone, an artificial intelligence-based recognition algorithm that redefines online data collection by replacing content tagging and tag configuration with automatic element identification on each area of a website.

With Auto-Zone, marketers can set up content elements through the ContentSquare interface using artificial intelligence. The technology zones and provides semantic understanding of the data.

ContentSquare designed Auto-Zone for online businesses focused on succeeding at their digital transformation. With it, marketers will now be able to answer any question about customer behavior on their sites.

"With Auto-Zone we are defining the end of the tagging era," said Jonathan Cherki, CEO of ContentSquare, in a statement. "Before Auto-Zone, analytics required tags to measure behavior, and large amounts of time were spent tagging and updating them. This technology opens up the path toward a more semantic understanding and personalization of websites through analytics. For example, if hesitation on the add-to-cart button is trending up, then marketers will get notified about it, along with insights to increase buying incentives dynamically, such as implementing a new promotion or sale."


CRM Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

ContentSquare Launches UX Performance Center

UX Performance Center uses artificial intelligence and advanced algorithms to provide recommendations in real time for optimizing customer journeys.

ContentSquare Integrates with Adobe Analytics Cloud

The integration will unlock enhanced revenue attribution to customers' investments in UX and in-page content.