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October 16, 2017
CRM Featured Articles
NICE Acquires WorkFlex to Build out its Workforce Engagement Suite
NICE's workforce optimization suite gets a boost with the integration of WorkFlex's intraday management software. (Featured on SmartCustomerService.com.)
DMA’s &Then 2017: Marketing Requires Data, Creativity, and Vision
Opportunities presented by emerging technologies like augmented reality and self-driving cars were hot topics on day two of the conference.
Businesses Cannot Live by NPS Alone
Living by the Net Promoter Score alone could be killing your customer retention. (Featured on SmartCustomerService.com.)
Vega’s Instagram Efforts Bear Fruit with Conversocial
The provider of plant-based food products turned to Conversocial for help engaging customers on the social media channel
Make Your Customer Engagement a Closed Loop
Choose channels, gather data, create profiles, analyze, deliver right message at right time. Repeat.
CRM Across the Wire
inMotionNow Integrates with Brandfolder and Google Drive
Product enhancements are designed to eliminate marketing technology silos.
Adobe Adds Mobile App, Digital Audio to Advertising Cloud
Adobe Advertising Cloud users can now track ad campaigns on mobile devices.
Invoca Integrates with Google AdWords
The integration gives search marketers AI-powered data about the types of calls and callers certain keywords are driving.
CallTrackingMetrics Integrates with Microsoft Bing
Marketers can now capture call attribution data for Bing-generated offline conversions.
Qvidian Integrates with Microsoft Office 365
The integration is designed to streamline the proposal content management process.
Qubit Launches Aura Personalization Product
Qubit Aura uses artificial intelligence and customer data to tailor product discovery and recommendations.
InsideSales, InsightSquared, SalesLoft Partner with LinkedIn
The sales solutions providers are among the first partners to integrate with LinkedIn Sales Navigator.