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October 16, 2017

CRM Featured Articles

NICE Acquires WorkFlex to Build out its Workforce Engagement Suite

NICE's workforce optimization suite gets a boost with the integration of WorkFlex's intraday management software. (Featured on

DMA’s &Then 2017: Marketing Requires Data, Creativity, and Vision

Opportunities presented by emerging technologies like augmented reality and self-driving cars were hot topics on day two of the conference.


Businesses Cannot Live by NPS Alone

Living by the Net Promoter Score alone could be killing your customer retention. (Featured on

Case Studies

Vega’s Instagram Efforts Bear Fruit with Conversocial

The provider of plant-based food products turned to Conversocial for help engaging customers on the social media channel

Customer Experience

Make Your Customer Engagement a Closed Loop

Choose channels, gather data, create profiles, analyze, deliver right message at right time. Repeat.

CRM Across the Wire

inMotionNow Integrates with Brandfolder and Google Drive

Product enhancements are designed to eliminate marketing technology silos.

Adobe Adds Mobile App, Digital Audio to Advertising Cloud

Adobe Advertising Cloud users can now track ad campaigns on mobile devices.

Invoca Integrates with Google AdWords

The integration gives search marketers AI-powered data about the types of calls and callers certain keywords are driving.

CallTrackingMetrics Integrates with Microsoft Bing

Marketers can now capture call attribution data for Bing-generated offline conversions.

Qvidian Integrates with Microsoft Office 365

The integration is designed to streamline the proposal content management process.

Qubit Launches Aura Personalization Product

Qubit Aura uses artificial intelligence and customer data to tailor product discovery and recommendations.

InsideSales, InsightSquared, SalesLoft Partner with LinkedIn

The sales solutions providers are among the first partners to integrate with LinkedIn Sales Navigator.