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October 11, 2017

CRM Featured Articles Launches Lead Analytics for Facebook

The Marketing Cloud integration aims to help B2B firms strengthen their social media marketing campaigns.

DMA’s &Then 2017: Today’s Marketing Landscape Poses Big Challenges, and Even Bigger Opportunities

The ever expanding role of data and technology has made the marketer's job bigger, more challenging, and potentially more rewarding.


It's Not About You; It's About the Customer

If you think it's not about the customer, go back and read the title of this article again. (Featured on

The Tipping Point

Personalized Customer Service Means Recognizing Low-Key and Diva Moments

Journey maps can help companies understand—and adapt to—context.

CRM Across the Wire

Swiftpage Launches Act! v20

Latest version of Act! provides subscribers with interactive dashboards, voice integration, and other enhancements.

Criteo Launches Audience Match and Customer Acquisition

Solutions leverage Criteo Shopper Graph and Engine to deliver personalized targeting of new and existing customers.

Gigya Introduces Enterprise Preference Manager

Gigya Enterprise Preference Manager helps companies manage customer consent and preference information.

TechTarget and DiscoverOrg Partner for ABM Solution

TechTarget integrates DiscoverOrg's account contact data into its Priority Engine.

Verint Launches Updated WFO Suite

New version delivers enhancements to mobile apps, an omnichannel recording platform, and embedded real-time analytics.

NICE Launches Satmetrix VoC

The NICE Satmetrix solution is a fully-integrated, self-service, analytics-driven voice of the customer offering.

BirdEye Adds Social Media Management

Businesses can manage all online reviews, surveys, and social media from one place.