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October 02, 2017

CRM Featured Articles

SugarCon 2017: Act-On Software Announces Act-On for Sugar bundle

Meanwhile, partners and guests at the conference emphasized how analytics can show a smarter way forward—whether you're engaging customers or building a baseball team.

Microsoft Envision/Ignite 2017: Speakers Stress Proactive, and Responsible, Customer Data Strategies

Thoughtful and empathetic approaches to collecting, managing, and acting on customer data will lead to better experiences.

SugarCon 2017: Sugar Doubles Down on the ‘R’ in CRM

The company heralds a new focus on relationships with two product lines, and releases updates and new products.


How to Properly Use Bots for Customers and Company Employees

Bots can be used today for cost savings and customer service improvements. (Featured on


Augmented Reality Is Piquing the Interest of Marketers

Adoption is still low, however, and further penetration will likely rely on mobile devices

Customer Experience

Your Brand’s Energy Needs a Valuable Fuel: Emotion

For brand energy to translate into consumer action (buying), a emotional connection must be made

CRM Across the Wire

Genesys Integrates with Microsoft

Genesys' contact center solutions are now linked to Office 365, Skype for Business, and Dynamics 365. (Featured on

Merkle Becomes a Google Cloud Partner

The partnership will allow Merkle to develop marketing solutions on Google Cloud.

Nimble Launches Prospector

Nimble Prospector offers email, phone, address, and contact enrichment.

MomentFeed Launches Connect Integration Program

MomentFeed Connect adds two-way API connectors to integrate with CRM and other business systems to improve consumer experiences on mobile.

Engagio Launches Dash Account-Based Attribution

Engagio's Dash Account-Based Attribution helps marketers measure and understand the impact of ABM initiatives.

Pegasystems Launches T-Switch AI Controller

T-Switch offers businesses AI transparency controls to mitigate data risks.

Mobile Marketing Association Releases Data Tools for Multitouch Attribution

The MTA DataMap and the MTA Data Strategy Guide enable comprehensive marketing data strategies.