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October 02, 2017
CRM Featured Articles
SugarCon 2017: Act-On Software Announces Act-On for Sugar bundle
Meanwhile, partners and guests at the conference emphasized how analytics can show a smarter way forward—whether you're engaging customers or building a baseball team.
Microsoft Envision/Ignite 2017: Speakers Stress Proactive, and Responsible, Customer Data Strategies
Thoughtful and empathetic approaches to collecting, managing, and acting on customer data will lead to better experiences.
SugarCon 2017: Sugar Doubles Down on the ‘R’ in CRM
The company heralds a new focus on relationships with two product lines, and releases updates and new products.
How to Properly Use Bots for Customers and Company Employees
Bots can be used today for cost savings and customer service improvements. (Featured on SmartCustomerService.com.)
Augmented Reality Is Piquing the Interest of Marketers
Adoption is still low, however, and further penetration will likely rely on mobile devices
Your Brand’s Energy Needs a Valuable Fuel: Emotion
For brand energy to translate into consumer action (buying), a emotional connection must be made
CRM Across the Wire
Genesys Integrates with Microsoft
Genesys' contact center solutions are now linked to Office 365, Skype for Business, and Dynamics 365. (Featured on SmartCustomerService.com.)
Merkle Becomes a Google Cloud Partner
The partnership will allow Merkle to develop marketing solutions on Google Cloud.
Nimble Launches Prospector
Nimble Prospector offers email, phone, address, and contact enrichment.
MomentFeed Launches Connect Integration Program
MomentFeed Connect adds two-way API connectors to integrate with CRM and other business systems to improve consumer experiences on mobile.
Engagio Launches Dash Account-Based Attribution
Engagio's Dash Account-Based Attribution helps marketers measure and understand the impact of ABM initiatives.
Pegasystems Launches T-Switch AI Controller
T-Switch offers businesses AI transparency controls to mitigate data risks.
Mobile Marketing Association Releases Data Tools for Multitouch Attribution
The MTA DataMap and the MTA Data Strategy Guide enable comprehensive marketing data strategies.