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September 20, 2017

CRM Featured Articles

Act-On Software Announces Engagement Insights

The new reporting tool aims to simplify data exportability and report sharing. Updates Sales Cloud Einstein

The upgrade applies artificial intelligence capabilities to sales data to produce forecasts, lead scores, and directions for email follow-ups.


4 Myths About Customer Journey Analytics, and How to Push Past Them

Don't be deterred by these misconceptions: Customer journey analytics can be critical to your customer experience—and your bottom line.


Required Reading: Building a Story Brand that Customers Will Remember

Marketers should consider focusing on the customer's favorite subject: the customer

Voice Biometrics Needs to Adapt for Age

Voice changes over time can challenge the accuracy of some customer authentication systems

CRM Across the Wire

Insite Launches InsiteCommerce Mobile App

InsiteCommerce Mobile App is a unified e-commerce app for manufacturers and distributors.

SalesFuel Launches TeamKeeper 2.0

New platform helps sales managers improve culture and retain high-performing talent.

Next IT Launches AI Initiative

NextIT's proprietary AI tools will soon be commercially available.

IDology Partners With ThreatMetrix for Identity Fraud Prevention

The partnership will equip digital businesses with enhanced solutions to verify the identity of their customers.

Vision Critical Expands Its Sparq 3 Platform

Product innovations include artificial intelligence applications to optimize engagement, integration with intelligence tools, and an enterprise-grade content sharing platform.

PROS Launches Opportunity Detection

PROS Opportunity Detection uses machine learning to identify hidden sales growth potential with existing customers.

Freshworks Launches Freshchat

Freshworks' Freshchat is a customer messaging platform for sales and support teams.