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September 20, 2017
CRM Featured Articles
Act-On Software Announces Engagement Insights
The new reporting tool aims to simplify data exportability and report sharing.
Salesforce.com Updates Sales Cloud Einstein
The upgrade applies artificial intelligence capabilities to sales data to produce forecasts, lead scores, and directions for email follow-ups.
4 Myths About Customer Journey Analytics, and How to Push Past Them
Don't be deterred by these misconceptions: Customer journey analytics can be critical to your customer experience—and your bottom line.
Required Reading: Building a Story Brand that Customers Will Remember
Marketers should consider focusing on the customer's favorite subject: the customer
Voice Biometrics Needs to Adapt for Age
Voice changes over time can challenge the accuracy of some customer authentication systems
CRM Across the Wire
Insite Launches InsiteCommerce Mobile App
InsiteCommerce Mobile App is a unified e-commerce app for manufacturers and distributors.
SalesFuel Launches TeamKeeper 2.0
New platform helps sales managers improve culture and retain high-performing talent.
Next IT Launches AI Initiative
NextIT's proprietary AI tools will soon be commercially available.
IDology Partners With ThreatMetrix for Identity Fraud Prevention
The partnership will equip digital businesses with enhanced solutions to verify the identity of their customers.
Vision Critical Expands Its Sparq 3 Platform
Product innovations include artificial intelligence applications to optimize engagement, integration with intelligence tools, and an enterprise-grade content sharing platform.
PROS Launches Opportunity Detection
PROS Opportunity Detection uses machine learning to identify hidden sales growth potential with existing customers.
Freshworks Launches Freshchat
Freshworks' Freshchat is a customer messaging platform for sales and support teams.