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June 26, 2017

CRM Featured Articles

Brainshark Announces Integration with Microsoft Dynamics 365

The integration provides sales teams with access to Brainshark resources directly from within the Microsoft system.

Forrester Customer Experience Forum 2017: Sticking to Valuable Customer Segments

Speakers touted the benefits of homing in on the segment of customers with the greatest lifetime value.

Forrester Customer Experience Forum 2017: Aim to Delight

Speakers urge businesses to pay more attention to the nuances and emotional qualities of customer experience.


The Trials of Training Your Chatbot and How to Avoid Them

Just like new puppies, bots need training before they can become our best friends. (Featured on


Marketers Must Protect Their Reputations in the Age of Fake News

Pressure is mounting on marketers to better control where their brand messages appear.

Case Studies

InMoment Helps Solarity Gather Timely Feedback

The platform's listening posts enable the credit union to create member-centric services

CRM Across the Wire

Merkle Becomes a DoubleClick Certified Marketing Partner

Merkle is certified for its work within Google's DoubleClick platform.

Bright Pattern Adds IBM Watson-Powered Apps

Bright Pattern's new contact center applications add the cognitive power of IBM Watson for sentiment screening. (Featured on

Jacada Partners with Idomoo

The integration brings personalized video to visual IVR. (Featured on Partners with Owler

Owler will provide company information to users of InsideSales' Playbooks sales acceleration platform.

Chirpify Launches Social Media and Chat CRM

The Chirpify dashboard links customer loyalty data to social media and chat interactions.

Unmetric Introduces Xia to Give Marketers Insight from Social Media Content

Marketers can act on intelligent insights from Xia's continuous analysis of historical and real-time social posts and interactions.