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June 26, 2017
CRM Featured Articles
Brainshark Announces Integration with Microsoft Dynamics 365
The integration provides sales teams with access to Brainshark resources directly from within the Microsoft system.
Forrester Customer Experience Forum 2017: Sticking to Valuable Customer Segments
Speakers touted the benefits of homing in on the segment of customers with the greatest lifetime value.
Forrester Customer Experience Forum 2017: Aim to Delight
Speakers urge businesses to pay more attention to the nuances and emotional qualities of customer experience.
The Trials of Training Your Chatbot and How to Avoid Them
Just like new puppies, bots need training before they can become our best friends. (Featured on SmartCustomerService.com.)
Marketers Must Protect Their Reputations in the Age of Fake News
Pressure is mounting on marketers to better control where their brand messages appear.
InMoment Helps Solarity Gather Timely Feedback
The platform's listening posts enable the credit union to create member-centric services
CRM Across the Wire
Merkle Becomes a DoubleClick Certified Marketing Partner
Merkle is certified for its work within Google's DoubleClick platform.
Bright Pattern Adds IBM Watson-Powered Apps
Bright Pattern's new contact center applications add the cognitive power of IBM Watson for sentiment screening. (Featured on SmartCustomerService.com.)
Jacada Partners with Idomoo
The integration brings personalized video to visual IVR. (Featured on SmartCustomerService.com.)
InsideSales.com Partners with Owler
Owler will provide company information to users of InsideSales' Playbooks sales acceleration platform.
Chirpify Launches Social Media and Chat CRM
The Chirpify dashboard links customer loyalty data to social media and chat interactions.
Unmetric Introduces Xia to Give Marketers Insight from Social Media Content
Marketers can act on intelligent insights from Xia's continuous analysis of historical and real-time social posts and interactions.