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May 08, 2017
CRM Featured Articles
DigitalGenius Offers Zendesk Integration
The 'off-the-shelf' application brings artificial intelligence capabilities to text-based customer service channels.
AdRoll Announces AdRoll Pro for Agencies
The solution aims to help marketing agencies drive results for their clients while reducing friction for their teams.
Making the Most of Marketing Money
How to develop a successful CRM strategy while simultaneously enabling connections between consumers.A Q&A with Brian Border, vice president of CRM at Shutterfly
To Shine a Light on Marketing Campaigns, UMIA Alone Is Not the Answer—Yet
Unified marketing impact analysis is a promising but early-stage technology. But nothing will help you overcome a shaky data foundation.
Enter the Intelligent Contact Center Era
Intelligent contact centers go beyond basic data to generate insight that can have significant business impacts. (Featured on SmartCustomerService.com.)
The Tipping Point
5 Ways to Invest Wisely in Customer Loyalty
Loyalty investments in their current form are not generating all the value they could.
CRM Across the Wire
MapAnything Integrates with ServiceNow
The integration between ServiceNow and MapAnything brings visual, location-based intelligence to businesses.
LivePerson Launches LiveEngage for Bots
LiveEngage for Bots is an enterprise bot management platform. (Featured on SmartCustomerService.com.)
Aspect Releases CXP 17
Aspect CXP 17 helps users develop customer service chatbots and IVR systems. (Featured on SmartCustomerService.com.)
Clari Launches Clari Pulse
Clari Pulse gives sales teams real-time visibility into the health of the quarter.
Alterian Launches Campaign Manager 6.0
Alterian's adaptive customer experience platform lets marketers manage campaigns and behavioral insights.
eTrigue Releases DemandCenter Seven
DemandCenter Seven is the latest version of the eTrigue's cloud-based marketing automation platform.