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May 08, 2017

CRM Featured Articles

DigitalGenius Offers Zendesk Integration

The 'off-the-shelf' application brings artificial intelligence capabilities to text-based customer service channels.

AdRoll Announces AdRoll Pro for Agencies

The solution aims to help marketing agencies drive results for their clients while reducing friction for their teams.

Magazine Features

Making the Most of Marketing Money

How to develop a successful CRM strategy while simultaneously enabling connections between consumers.A Q&A with Brian Border, vice president of CRM at Shutterfly


To Shine a Light on Marketing Campaigns, UMIA Alone Is Not the Answer—Yet

Unified marketing impact analysis is a promising but early-stage technology. But nothing will help you overcome a shaky data foundation.

Enter the Intelligent Contact Center Era

Intelligent contact centers go beyond basic data to generate insight that can have significant business impacts. (Featured on

The Tipping Point

5 Ways to Invest Wisely in Customer Loyalty

Loyalty investments in their current form are not generating all the value they could.

CRM Across the Wire

MapAnything Integrates with ServiceNow

The integration between ServiceNow and MapAnything brings visual, location-based intelligence to businesses.

LivePerson Launches LiveEngage for Bots

LiveEngage for Bots is an enterprise bot management platform. (Featured on

Aspect Releases CXP 17

Aspect CXP 17 helps users develop customer service chatbots and IVR systems. (Featured on

Clari Launches Clari Pulse

Clari Pulse gives sales teams real-time visibility into the health of the quarter.

Alterian Launches Campaign Manager 6.0

Alterian's adaptive customer experience platform lets marketers manage campaigns and behavioral insights.

eTrigue Releases DemandCenter Seven

DemandCenter Seven is the latest version of the eTrigue's cloud-based marketing automation platform.