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June 27, 2016

CRM Featured Articles

Forrester Customer Experience Forum, Day 2: Corporate Culture Translates into CX Excellence

At CXNYC, speakers highlight the correlations between strong company cultures and customer approval ratings.

Forrester Customer Experience Forum, Day 1: CX Imperative Equals 'Survival'

Organizations must continuously study their customers and prospects, and adjust their operations accordingly.


The Three Rs of a Successful Sales Call

Cold calls can be warmed up by applying these three principles to personalize your approach.

Ways to Attract a Digitally Savvy Talent Pool

Customers who are digital natives require agents with skills that go beyond the phone. Finding them is a challenge, but it can be done. (Featured on


The Four Stages of Mobile Marketing Maturity

Marketers must craft their campaigns based on their organization's level of sophistication

Required Reading: Promises—and Pitfalls—of the Blockchain Revolution

How the technology powering Bitcoin could reshape e-commerce

CRM Across the Wire

Freshdesk Launches Freshsales

Freshdesk Freshsales is a CRM system for high-velocity sales teams.

Lytics Launches Lytics Personalization

Companies can now personalize their Web sites in minutes with Lytics Customer Data Platform in one software tool.

Kahuna Launches Experiences

Kahuna Experiences leverages machine learning to help marketers build customer journeys.

PandaDoc Integrates with SugarCRM

SugarCRM users can now create, send, and track documents right within their CRM systems.

Kitewheel Introduces Audience Decision Suite

Kitewheel's Audience Decision Suite (ADS) incorporates paid media into the customer journey.

Majesco Partners with eGain

Alliance will embed eGain's knowledge-guided digital service capability in Majesco's DigitalConnect solution