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May 25, 2016

CRM Featured Articles

At Customer Service Experience, Speakers Urge Looking Through the Customers' Lens

Customer effort and a customer experience mentality are cited as the keys to improving service. (Featured on


4 Ways Analytics Can Transform Your Contact Center

Analytics is proving critical for organizations to measure the impact of contact center investment on agent performance, the customer experience, and overall operation. (Featured on


Required Reading: The Big Deal About Small Data [Video Interview]

Companies need to take a more intimate look into the lives of their customers

Case Studies

8th Light’s Future Looks Bright with PipelineDeals

The software consultancy can store and share account data and plan projects using the intuitive platform

CRM Across the Wire

WP Engine Releases Page Performance

Page Performance offers deeper visibility and actionable insights into Web site speed.

InsideView Adds Company Tech Profiler to Its Market Intelligence Platform

Tech Profiler offers B2B marketers the technology intelligence on more than half a million companies.

Acxiom Enhances Customer Recognition Capabilities

AbiliTec provides marketers with a single, current, and accurate view of consumers across channels.

Sparkcentral Announces Platform Enhancements, Partnerships, and Enterprise Integrations

Sparkcentral adds CRM and workforce management connectors, strategic partnerships to help companies run social and mobile customer service. (Featured on

Visual IQ Formalizes Key Strategic Partnerships

Partnerships enable customers to leverage attributed metrics to optimize media buying for joint customers.