Visual IQ Formalizes Key Strategic Partnerships
Visual IQ, a cross-channel marketing attribution software provider, has added Dstilery, ownerIQ, ChoiceStream, and RadiumOne to its Vision partnership program, enabling Visual IQ clients and their preferred media buying platform vendors to implement optimized media buys based on attribution-powered insights.
Through these certified partnerships, marketers can automate the process of buying and optimizing media based on Visual IQ's attributed metrics via the media buying platforms they use today. This is powered by IQ Deploy, Visual IQ's media buying enablement product and part of the IQ Intelligence Suite that empowers brands to instantly operationalize their attribution-informed metrics.
Visual IQ's advanced attribution quantifies the true impact that each marketing touchpoint has on conversions and brand engagement activities.
"By adding Visual IQ's solution to our capabilities, we can seamlessly integrate attributed metrics into our programmatic platform to optimize the media planning and buying process and deliver targeted advertising opportunities," said Eric Mabley, executive vice president of ad platform at ownerIQ, in a statement.
"Additionally this integration gives us transparency into attributed user audiences. With this insight into how each media channel and tactic is performing, we can now make more informed optimization decisions for our business. Today's media landscape is multilayered and elaborate, making it critical to understand how channels and campaigns work together to impact overall performance and ROI," said Kevin Reilly, senior vice president at Dstillery, in a statement. "By partnering with Visual IQ, we can optimize media buys more effectively and efficiently against client-specific business goals."
"We're constantly looking for ways to enable faster, easier, more efficient, and more accurate execution of day-to-day media buying strategies," said Manu Mathew, CEO of Visual IQ, in a statement. "By formalizing these partnerships, our clients will benefit from the same processes and workflow they use to place media buys today, while replacing their metrics with more accurate and complete attribution-informed metrics. We're thrilled to welcome such innovative and established companies into our partnership network."