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January 27, 2016

CRM Featured Articles

CloudEngage Introduces ActionPop Promotions

The solution aims to increase Web and mobile conversion rates in the retail and automotive industries.

SpringCM Updates File It Document Management Solution

File It 4.0, a central repository for managing content and contracts, gets a new, easier-to-use interface.

Switching to Social: A Q&A With Conversocial CEO Joshua March

Mobile support is becoming a must-have when it comes to customer service, but are in-app support and service cutting it? (Featured on


A Game-Winning Strategy: Get Your Sales Playbook and CRM to Team Up

These tools are way more effective when they work together.

Customers Turn to Self Service as Their First Point of Contact

Companies must equip their contact centers to handle digital and omnichannel customer inquiries and provide a means for self-service support. (Featured on


Required Reading: Mercedes-Benz Steers Toward Better Interactions

A new book explains how the luxury automaker set out to move beyond just offering great cars

Case Studies

Xanterra Has Monumental Marketing Success With RedPoint Global

The vacation and landmark resort management firm sharpens email campaigns with the data management and marketing tool

CRM Across the Wire

Unify Introduces OpenScape Contact Center v9

OpenScape Contact Center v9 features a new user interface with a 360-degree customer view. (Featured on

PowerObjects’ PowerPack Add-ons Compatible with Microsoft Dynamics CRM 2016

PowerObjects' suite of add-ons for sales and marketing automation certified for use with Microsoft's latest Dynamics CRM release.

Tickr Pairs Up with Oracle Social Cloud

Tickr and Oracle Social Cloud together can surface even greater social intelligence.

Transifex Updates Transifex Live Web Translation and Localization Software

The Transifex Live Web translation management platform facilitates code-free content translation within WordPress.

UnsubCentral Launches Preference Center for Email Marketing

UnsubCentral's Preference Center lets consumers dictate how often they receive email marketing materials from companies.