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December 16, 2015

CRM Featured Articles

Marchex Adds Major Security Enhancement for Call Recordings

Marchex, a mobile advertising analytics company, today launched a major security enhancement to Marchex Call Analytics that enables companies to automatically redact credit card numbers from recorded phone calls in real time. (Featured on SmartCustomerService.com.)

Facebook Is Transforming Pages Into a Customer Service Hub

The social network is launching new capabilities to enhance the platform's customer service features. (Featured on SmartCustomerService.com.)

Viewpoints

Why Customer Service Is Marketing—and How to Get It Right

In today's marketplace, savvy businesses are using unique technologies to up the ante on customer experience across all channels—phone, mobile, text, and Web—which translates into customer retention and higher sales.

Case Studies

USA Business Choice Enlists a Friendly Gatekeeper

A virtual assistant by CodeBaby helps users navigate the insurance provider's Web site

Customer Experience

Can Better Customer Experience Improve Your Bottom Line?

A correlation exists, but it depends on your industry, your competitors, and your customers

CRM Across the Wire

Roximity Launches Verified Places

Verified Places allows retailers investing in a beacon networks to provide a comprehensive mobile experience for shoppers in all stores, including those that have yet to deploy beacons.

Support.com Enhances Nexus Guided Paths

Innovations with Guided Paths provide step-by-step, contextual guidance for self-service consumers and contact center agents. (Featured on SmartCustomerService.com.)

Nexmo Extends Chat App to SAP Cloud for Customer

Customer service agents using SAP Cloud for Customer can now engage people on chat apps like WeChat and Viber. (Featured on SmartCustomerService.com.)

Attensity Updates DiscoverCore

Attensity partners with Informatica and Tableau Software to deliver sophisticated analysis of unstructured data within existing business applications and workflows.

Connexity Acquires Hitwise from Experian

Connexity will expand its platform to include Hitwise AudienceView audience segmentation and marketing planning tools.

Powa Introduces Powa Tags

Powa Tags convert printed ads into a point of sale and lets companies track the effectiveness of ads.

TCN to Merge with Global Connect

The merger brings together two cloud contact center solutions providers. (Featured on SmartCustomerService.com.)