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December 09, 2015

CRM Featured Articles

Constellation Research Zeroes in on Five Trends Putting Retail Consumers in the Driver's Seat

Thanks to social media, customer reviews, and other tools that give consumers the power to shape the brand dialogue, companies have had to make significant improvements in the way they deliver service. (Featured on

Harte Hanks Launches Data Refinery Platform

Harte Hanks's marketing data integration platform provides specific customer data profiles.

2015 Gilbane Conference Day Two: Companies Must Personalize Content for Global Markets

Analysts and executives shared their approaches to global customer experience management, including shaping messages for—and gathering insight on—local markets.

Magazine Features

10 Ways to Boost Event Marketing Effectiveness

Smart giveaways, targeted messaging, and engaging social conversations make for meaningful event engagements


Finding Your Sales Niche: Different Is Better Than Better

Pinpoint a way your product or service stands out from others—and find the customers who will value it for that.

Customer Experience

Can Better Customer Experience Improve Your Bottom Line?

A correlation exists, but it depends on your industry, your competitors, and your customers

CRM Across the Wire

Vidyo Video Platform Is Now Available on Genesys AppFoundry

Vidyo's video communications platform is now available to Genesys customers through an integration with the Genesys omnichannel customer experience platform. (Featured on

SAP Enhances SAP Digital for Customer Engagement

The simplified CRM system provides marketing, sales, and service capabilities in one solution.

SDL Releases New Version of SDL Web

Digital experience platform enables marketers to build, manage and evolve multilingual, multibrand, and multidevice Web properties.

Boomtrain Launches Application on Oracle Marketing AppCloud

Boomtrain's predictive personalization helps marketers personalize Web site and email content through integration to Oracle Marketing Cloud.

GoldMine Releases GoldMine Premium Edition 2015.2

GoldMine Premium 2015.2 is a mobile-responsive Web solution.

Coveo Reveal Now Available in Coveo for Salesforce – Community Cloud Edition

Coveo Reveal relevance service learns from community members to improve search results for everyone.