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November 23, 2015


Savvy Banks Market Like Retailers

Financial Institutions Should Focus on Reaching Today's On-Demand Consumer.

Embed Customer Service Right into Your Mobile Apps

Don't make customers break the frame of their experiences to reach a customer service rep. (Featured on


Brands Must Be Loyal to Loyalty Members

Rewards need to be more personalized and tailored to individual program members

Required Reading: Selling to Influencers

In today's complex B2B selling environment, businesses need to find allies in their customers' organizations

CRM Across the Wire

Oracle Updates Its Marketing Cloud

The upgrades to Oracle Marketing Cloud help companies enhance sales enablement, improve cross-channel orchestration, and demonstrate marketing's impact on business results.

Microsoft's Stutz Rumored to Have Joined

Bob Stutz, corporate vice president in charge of the Microsoft Dynamics CRM product line, has reportedly left the company to take on a role as chief analytics officer at

Bright Pattern Integrates Its Call Center Software with Zendesk

Bright Pattern updated its call center software that extends Zendesk's cloud-based customer service platform with omnichannel cloud contact center capabilities. (Featured on

Badgeville Launches Enterprise Plus Gamification Platform

The enhanced platform extends gamification to digital mtivation

ReadyTalk Integrates with HubSpot

Webinar attendee data can now flow into HubSpot for greater business analysis and reporting.

Magento Releases Magento 2.0 E-Commerce Platform

Magento 2.0 offers greater flexibility, scalability, and a more responsive design.