Magento Releases Magento 2.0 E-Commerce Platform

Magento Commerce today released its next-generation open source e-commerce platform, Magento 2.0, a significant re-architecture of its digital commerce platform.

The cloud-based Magento 2.0 platform further builds on the company's open-source heritage, enabling retailers to deliver engaging omnichannel shopping experiences.

Magento 2.0 features a modern code base and modular architecture that allows for greater customization and deployment flexibility to public or private cloud environments. These enhancements empower merchants with business agility to add channels, product lines, geographies, and capabilities as needed.

New features of the platform include the following:

• New platform architecture: Magento 2.0 features easier customization, faster time to market, and greater code quality than ever before. The new architecture includes an updated technology stack, a more modular code base, and new service contracts. There is also automated testing and extensive APIs to integrate to third-party systems.
• Improved performance and scalability: Magento 2.0 offers higher performance capabilities, including faster page load times. Additionally, merchants benefit from the scalability of Magento 2.0 Enterprise Edition to support enterprise-level site traffic and order volumes as they grow.
• Newer, better shopping experiences: Magento 2.0 offers faster checkout and an updated responsive design reference theme and blank theme.
• Business agility and productivity improvements: Magento 2.0 offers a new simplified admin user interface, guided product onboarding, customized views, and faster import/export capabilities.

Beta merchants on Magento 2.0 include SEAT, SOL Lingerie, Venroy, Popcultcha and Alcatel OneTouch.

"With a production schedule of only eight weeks, we were able to use much of the Magento 2.0 capabilities out of the box to deliver a unique, mobile-optimized, brand experience," said Sean Venturi, founder of Australian beach lifestyle company Venroy.

"Our customers wanted us to institutionalize what makes Magento great: the unparalleled flexibility of the world's most powerful open commerce application," said Steve Yankovich, chief product officer at Magento Commerce, in a statement. "With channels to consumers expanding and expectations for delivery increasing, CMOs wanted deeper integrations with leading omnichannel capabilities, rapid testing and new experiences, while managing business metrics across all channels and product lines. CIOs wanted us to make it easier to provision, secure, maintain, and upgrade their Magento platform."

"E-commerce is a key channel for our overall North America business strategy, and Magento 2.0 is a solution that really covers all our needs," said Liz Pires, executive director of e-commerce, North America for Alcatel OneTouch, in a statement.

"Expanding our e-commerce capabilities to better serve our customers is key to our business growth here in North America," said Jon Maron, vice president of marketing and communications, North America at Alcatel OneTouch, in a statement. "With a partner like Magento, we are able to scale our online channel to best meet our customer and portfolio demands while offering the flexibility to grow our offerings in the near and long term."

With the Magento 2.0 release, Magento Commerce is moving to a new, tiered licensing and pricing model that will go into effect Jan. 1.

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