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January 28, 2015
CRM Featured Articles
Clari Offers Free Sales Pipeline Stress Test
With a five-minute setup, sales execs can see at-risk deals to drive immediate action.
Too Few Small Businesses Focus on Fostering Customer Loyalty
If you want loyal customers, get to know them—and use what you know. (Featured on SmartCustomerService.com.)
4 Building Blocks for Improving Customer Service
Listening to customers' voices shouldn't stop when the sale is made.
As Data-Driven Marketing Gains Traction, Governance and Analytics Present New Challenges
Brands must use data responsibly and strive to deliver highly personalized experiences. (Originally appeared on DestinationCRM.com)
Pint of View
Give Localization Its Due
Mastering this important concept is trickier than you think.
CRM Across the Wire
WealthEngine Releases WE Prospect
WE Prospect lets users create ultra-segmented audiences.
DNN Releases Evoq 8
Evoq 8 introduces integration with cloud content repositories, real-time personalization, content analytics, and advocacy marketing capabilities.
EPiServer and Ektron Combine to Create Digital Experience Platform in the Cloud
Digital Experience Cloud combines content, commerce, and connectivity to empower organizations' digital transformations.
SDL Enhances Customer Experience Cloud
SDL's CXC Version 2.0 features new capabilities that allow organizations to provide relevant experiences from digital marketing through to self-service support.