DNN Releases Evoq 8
DNN, a provider of Web content management systems, has released Evoq 8, which empowers modern digital marketers to access all of their digital assets regardless of where they are stored, publish content to any online channel, personalize it to each visitor, and measure its effectiveness.
In addition, Evoq 8 allows marketers to integrate their Web sites with Marketo and delivers a redesigned user experience with a more streamlined interface.
New features in Evoq 8 include the following:
- Content Personalization: Evoq 8 enables customers to build personalization rules that tailor site content based on visitors' profiles. Rules are based on geography, account registration (i.e. registered versus non-registered users), gender, age, recent visits, referral source, search terms, and ad clicks.
- Page-Level Content Analytics:Statistics on page views, referrers, unique visitors, and conversions are presented as an overlay on each Web page via data collected and managed by Evoq. Any marketer can immediately understand how content is performing, without navigating to a separate Web analytics system.
- Centralized Access to Cloud-Hosted Content Repositories: Evoq 8 includes built-in connectors to Box, Dropbox, Amazon S3, and SharePoint. This capability allows marketers and content producers to use their preferred content storage service or use multiple services, without moving files or duplicating effort.
- Advocate Marketing: Evoq 8 enables marketers to activate the brand advocates already on their Web site by rewarding them for sharing content on their personal social networks. The advocacy marketing capability is integrated with Evoq's native gamification engine and engages customers by issuing challenges, tracking challenge completions, and awarding points, badges, or other designated incentives.
"We're seeing a big shift in the digital marketing landscape. Marketers have to coordinate the publishing and tracking of content to multiple channels and systems, beyond their own Web sites: Twitter, Facebook, LinkedIn, campaign microsites, and landing pages, CRM systems, and marketing automation systems," said Navin Nagiah, CEO and president of DNN, in a statement. "Evoq pulls content from any repository, pushes it to any online channel, and measures its effectiveness."
DNN first released the Evoq suite in July 2013.