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March 17, 2014
CRM Featured Articles
Aspect Software Releases Workforce Optimization 8.0 and Aspect Mentor
Aspect's WFO 8.0 and Aspect Mentor expand the reach of speech analytics beyond basic call recordings.
Brainshark Integrates with Salesforce's Work.com
Brainshark's sales performance tool available on Salesforce1 AppExchange.
The 2014 CRM Service Elite
From Transaction to Process
The "one and done" approach to CRM is now considered an old-school tactic. Continuous action—from problem to resolution—will inspire consumer trust and prompt repeat business. (Featured on SmartCustomerService.com.)
The Psychology of Engagement
For a true measure of engagement, look beyond conscious thought.
To App or Not to App?
Base your plan of action on this simple formula.
CRM Across the Wire
Scout by ServiceSource Integrates with Marketo
Scout Link for Marketo combines predictive analytics with marketing automation.
Sitecore Releases Version 7.2 of Its Customer Experience Platform
Sitecore 7.2 delivers improved publishing and search capabilities and multivariant testing for multilingual sites.
Yesware Releases Attachment Tracking
Yesware Attachment tracking lets sales people know who opens email attachments and when.
Certain Adds Event Data Capabilities to Its Lead Intelligence
New attendee engagement and interest intelligence delivered through marketing automation integration supports more personalized marketing and sales follow-up.
BlueConic Enhances Its Online Customer Engagement Platform
The enhancements to BlueConic's platform simplify management of online marketing campaigns.
Viralheat Integrates Zendesk into Its Social Media Management Platform
Viralheat users can now create and manage support tickets for mentions on social media.