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February 04, 2013
CRM Featured Articles
Anthony Lye Joins Marketing Agency LBi
The former Oracle CRM executive will drive growth of the agency's cloud applications, platform, and data.
ExactTarget Adds Integrated MobilePush Application
New app lets marketers integrate push messaging into digitital marketing campaigns across email, text, social, and the Web.
BT Enhances BT Contact Suite
BT Contact upgrades help organizations address changing customer expectations driven by digital communication channels such as social media, Web chat, and video.
Genesys Expands Relationship with Salesforce.com
Genesys Connect for Salesforce Service Cloud is now available on Salesforce.com's AppExchange.
Attensity Names New President/CEO
Kirsten Bay takes on the job. Ian Bonner stays on as chairman of the board.
Oracle Wants to Take Customers Out of Systems Integration
The company plans to continue to aggressively go after cloud computing share.
Case Management Takes a Dynamic Turn
Progressive contact centers can incorporate adaptability, cross-sell and upsell capabilities, social media integration, gamification, and multiple channels.
Making Use of Social Media Data
Now that you've got it, here's what to do with it.
The Secret to Building a Healthy Brand
"You cocreate your brand with your customers and the sooner you realize that, the stronger your brand will be."