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August 06, 2012

CRM Featured Articles

Eloqua Pulls in $92M from IPO

Marketing automation vendor gains more visibility, ups ante on competitive industry.

SAP Releases Sentiment Analysis Solution

SAP rapid deployment solution for sentiment intelligence with SAP HANA lets users analyze social networking sites, online communities, wikis, blogs, and other sources.

Power in the Banking Relationship Shifts Dramatically to the Consumer

Customers expect more from their banks, and customer service is the biggest point of contention.

Parature Releases Next-Gen Version of Service Desk

Streamlined user interface and new Ticket Toolkit are among the new features.

Magazine Features

The 2012 CRM Rising Stars


The Integrated Customer View

Making customers happy needn't require a major overhaul or "big bang" budget.

Voice of the Customer

In Search of the Perfect Metric

Don't hold out for a magic bullet.