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August 06, 2012
CRM Featured Articles
Eloqua Pulls in $92M from IPO
Marketing automation vendor gains more visibility, ups ante on competitive industry.
SAP Releases Sentiment Analysis Solution
SAP rapid deployment solution for sentiment intelligence with SAP HANA lets users analyze social networking sites, online communities, wikis, blogs, and other sources.
Power in the Banking Relationship Shifts Dramatically to the Consumer
Customers expect more from their banks, and customer service is the biggest point of contention.
Parature Releases Next-Gen Version of Service Desk
Streamlined user interface and new Ticket Toolkit are among the new features.
The 2012 CRM Rising Stars
The Integrated Customer View
Making customers happy needn't require a major overhaul or "big bang" budget.
Voice of the Customer
In Search of the Perfect Metric
Don't hold out for a magic bullet.