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July 27, 2011

CRM Featured Articles

Insurance Customer Satisfaction is High, But Gap Exists Between Expectations and Reality

Accenture research suggests opportunities for insurers that innovate, with young and emerging market customers most interested in innovation.

iContact Expands Capabilities of iContact Social Tools

Tracking and other functionality drive email marketing to the front lines of the social media revolution.


Who Should Be the Master of Your Customer Data?

The virtual entity model delivers immediate benefits


Just the Facts? Not Really

Many firms use analytics data inconsistently and rely on personal experiences when engaging customers

Pint of View

Children Are the Currency

Courting kids in the experience economy