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October 21, 2009
CRM Featured Articles
The Future of Technology: Where Are You Headed?
Forrester Services and Sourcing Forum '09: Technology teams are forced to re-evaluate their goals amid tech-industry upheavals in both delivery and cost.
3 Game-Changing CRM Strategies at Oracle OpenWorld
Oracle OpenWorld '09, Day 2: Executives detail Oracle's broad strategy as a systems provider, and its head of CRM delves into transforming technology at the application layer.
The Cure for the Common Virus
Given the powerful effects of some viral-marketing efforts, even those previously immune are seeing possibilities of epidemic proportions.
Breaking Loyalty Barriers with New Technologies
Five steps to successful data-driven customer communications.
Pint of View
The Message Has Two Faces
Find the truth hiding behind the brand.
The Tipping Point
Create Your Own Upturn
A shift from managing volume to managing relationships.