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June 03, 2009

CRM Featured Articles

Identifying Your iNeed to iDeploy an iPhone App

As the iPhone App Store emerges as a significant brand-building platform, the phrase "There's an app for that" has become a catchphrase for consumers and businesses alike. But is it the right place for you?

Web Analytics Market to Hit the Billion-Dollar Mark by 2014

Exclusive First Look: A new Forrester Research report, due out on Wednesday, shows an industry segment lurching through a tricky middle stage, but one that will continue to blossom in coming years.

Paperless Marketing for the Digital Consumer

No-programming-necessary software allows the traditional direct marketer to offer the choice of receiving marketing materials as desired.

Magazine Features

The Psychology of the Sale

There's a lot going on inside the customer's head, whether you put it there or not. What are salespeople up against?

Viewpoints

Cutting Call Times and Keeping Care Agents

How new technology streamlines the mobile operator contact center.

Insight

Twitter on CRM

CRM vendors are beginning to find ways to put the microblogging marvel to work -- for themselves and for their users.

CRM on Twitter: May 2009

How have retailers fared in the twitterverse?

Re:Tooling

Re:Tooling -- Interactive Voice Response (IVR): Dial-Up Innovation

Speech-enabled interactive voice response systems now involve other customer channels.

Case Studies

Partners Grow Routes

Intuit QuickBase helps TomTom navigate reseller deals.