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May 18, 2009
CRM Featured Articles
Sage Sketches Out Future Strategies: Branding, Social CRM, Integration, and Mobility
Sage Insights '09: Executives outline the future for Act! by Sage, SalesLogix, and Sage CRM products, and discuss the company's "transformational year."
SAP Promises "Innovation You Can Trust"
SAPPHIRE '09: SAP co-CEO Leo Apotheker lays out his company's roadmap to navigate the economic crisis. "The only antidote to uncertainty is clarity," he says.
ExactTarget Sends Social Email -- and Receives $70 Million in Venture Capital
The email marketing vendor brings social capabilities to the inbox, and has reasons of its own to celebrate.
Neither your best guess nor your gut instinct is good enough anymore. Fortunately, with enterprise decision management, the technology and methodology now exist to help you reach a better conclusion.
Marketing More with Less
Achieve your goals with econometrics and optimization models.
Required Reading: Short and Sweet
Being a shortcut means enhancing your value to those around you.
Don’t Confuse Implementation with Adoption
Just because CRM deployments have spread doesn't mean they've succeeded.