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January 08, 2025

Viewpoints

The Hidden Drivers of Website Data Collection—and How to Take Control

Many people don't fully understand how data collection technologies work or if their controls are effective at preventing oversharing.

Why Change Management Is Critical to Successful Technology Implementations

These efforts ensure alignment, engagement, and adoption across organizations to maximize the value of the investment and mitigate operational disruptions.

CRM Video

What Is CRM in 2025? 13 Senior Executives from Leading Industry Vendors Share Their Definitions

Senior executives from leading industry vendors, including Adobe, Creatio, Microsoft, Oracle, Pegasystems, PROS, Salesforce, SAP, ServiceNow, SugarCRM, UserTesting, Verint, Zoho and Zoom, give their takes on what CRM and CX are and how their roles are evolving in the enterprise.