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October 22, 2008
CRM Featured Articles
You Have No Idea What Data You Have, Do You?
DataFlux Ideas '08: Business needs to join technology to put the "management" back in "data management."
The Never-Ending Customer Service Journey
RightNow Summit '08: Ultimate customer centricity -- the "faultless journey" -- relies on integrated multichannel communications, an Expedia executive says.
As CRM Grows, Are CRM Users Grumbling?
Two studies offer different perspectives on CRM adoption -- and yet both see an opportunity for continued growth.
Oracle Snags Primavera
The acquisition means a greater project portfolio management breadth for Big Red's enterprise PPM suite.
The Second Coming of Email
What was once hit-or-miss customer service is becoming more reliable.
Required Reading: United We Stand
One author says it's time the marketing department gets with the program—or else.
CRM Eases the Pressure for WIKA Instruments
Selltis helps gauge sales solutions for a maker of industrial gauges.