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September 26, 2022

CRM Featured Articles

At Dreamforce, Salesforce Debuts Slack Canvas for Team Collaboration

Slack canvas provides teams a new surface to capture and share knowledge and access and take action on Salesforce Customer 360 data directly in Slack.

At Dreamforce, Salesforce Updates Marketing Cloud with Genie Innovations

Powered by Salesforce Genie, Marketing Cloud unveils real-time customer data platform innovations.


Building Brand Ambassadors: How to Boost CX Through Employee Empowerment

Brands and retailers alike will spend huge amounts on digital advertising and sponsored influence posts to promote their business, but too often they overlook the most valuable influencers already on their payrolls.

Customer Experience

How Should Metaverse Pioneers Organize Their Efforts?

Don't be late to the party or, worse, end up missing the opportunity altogether.

CRM Across the Wire

InfoSum and Acxiom Partner on Data Matching

Acxiom's Match Multiplier will integrate with InfoSum's Secure Data Clean Room to increase incremental match rates of first-party data. 

UserTesting Adds Data Privacy Templates to Human Insights

UserTesting's new templates enable organizations to optimize data privacy communications and messaging.

Microsoft to Launch Viva Sales, Seismic Partnership

Microsoft Viva Sales is set for general availability on Oct. 3.

The Trade Desk Enables Salesforce CDP to Activate Unified ID 2.0

The Trade Desk's new integration allows Salesforce CDP users to better manage their media campaigns across multiple digital channels.

ServiceNow Unveils NOW Platform Tokyo Release

ServiceNow's Tokyo release of the NOW platform features additional automation, administration, and security features.

Qualtrics Launches Video Feedback

Qualtrics' Video Feedback captures and analyzes video survey responses for what was said and the emotions behind it.

Sitel and Majorel Discontinue Merger Talks

The deal between Sitel and Majorel that was originally announced in June has broken down. (Featured on