• September 22, 2022

Microsoft to Launch Viva Sales, Seismic Partnership

Microsoft has set the release date for Microsoft Viva Sales to Oct. 3, and partnered with Seismic to streamline the meeting and buyer engagement experience for sales teams.

Viva Sales is the first Microsoft Viva application designed to improve the employee experience for sellers. It brings together CRM, Microsoft 365, and Microsoft Teams systems seamlessly into sellers' workflows.

Designed for seller productivity, Viva Sales does the following:

  • Delivers real-time business context from sellers' CRM systems in Microsoft Outlook and Teams to reduce time spent searching for relevant information;
  • Facilitates knowledge sharing and collaboration; and
  • Augments sellers' actions and decisions with artificial intelligence-powered insights to improve customer engagements.

Through the partnership with Seismic, a sales enablement platform provider, joint customers can streamline the meeting and buyer engagement experience for sales teams and improve productivity through preparation, automation, and intelligence in their daily workflows. As the first step in this journey, Seismic Enablement Cloud uses AI-powered insights from Viva Sales to recommend content, training lessons, and a prebuilt digital sales room as post-meeting follow-up actions in Viva Sales.

Embedded within the Viva Sales workflow, Seismic will provide content production, collaboration, task automation, and engagement intelligence for Viva Sales users across the meeting experience to help drive deals and relationships forward.

Looking ahead, sales organizations can expect content and training recommendations, pre-built digital sales rooms, and meeting analysis powered by Seismic.

"We're united with Seismic in our commitment to empower sellers through relevant content and an improved seller experience. Our plan to integrate Seismic with Viva Sales will help sellers have more personalized customer engagements, whether they are in the office or on the road, with a helpful assist from the AI-driven insights and content," said Lori Lamkin, corporate vice president of Dynamics 365 Customer Experience Applications at Microsoft, in a statement.

"We're excited to partner with Microsoft to reimagine the future of selling with Viva Sales, streamline the fragmented seller workflow, and give salespeople precious time back to do what they do best: sell. Now with Seismic's leading enablement solutions used by some of the largest enterprise companies, sellers can not only show up to a customer meeting better prepared, but also be equipped with personalized, automated,and intelligent sales tools to help them delight customers and grow revenue," said Hayden Stafford, president and chief revenue officer of Seismic, in a statement.

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