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May 09, 2022

CRM Featured Articles

SMBs Aren't Investing in Mobile Apps

Research firm The Manifest found that one-third of small businesses spent less than $10,000 creating their mobile apps.

CRM Tech Buys Expected to Increase

Tech purchases will focus on customer experience, privacy, and data, Emissary research finds.

Viewpoints

How an Open Standard for Data Sharing Benefits Retailers and Consumers

There's an opportunity for a win-win situation among retailers and customers if agency and data control is returned to the consumer, which would mean greater privacy while also giving brands a greater understanding of who is buying their products and services.

Five Ways to Reduce Customer Escalations

Here are five ways to keep B2B customer service issues from escalating so that you can keep customers happy and protect your revenue. (Featured on SmartCustomerService.com.)

CRM Across the Wire

SightCall Visual Assistance Is Now Available on Genesys AppFoundry

SightCall for Genesys Cloud CX helps businesses resolve customer needs through on-the-spot support using video and annotation capabilities.

Outreach Launches Outreach Guide

Outreach Guide provides sellers with deal health scores and guidance to improve them.

Validity Partners with Red Sift to Help Companies Protect Domain Reputation

The data collaboration between Validity and Red Sift provides email marketers with added defense against phishing attempts.

Pindrop Partners with Google Cloud

Pindrop will offer its voice-based contact center security products on Google's cloud platform and through the Google Cloud Marketplace. (Featured on SmartCustomerService.com.)

Madison Logic Enhances Journey Acceleration Integration with LinkedIn Ads

Madison Logic's deeper integration with LinkedIn Ads enables multichannel ABM activation and measurement.

ActiveCampaign Acquires Postmark and DMARC Digests

Transactional email provider Postmark joins ActiveCampaign's sales, marketing automation, and CRM portfolio.