ActiveCampaign Acquires Postmark and DMARC Digests
ActiveCampaign has acquired the Postmark and DMARC Digests service offerings. Postmark is a transactional email services provider and DMARC Digests is an email authentication and monitoring service. Financial terms of the deal were not disclosed.
Both Postmark and DMARC Digests further advance ActiveCampaign's ability to offer the power of transactional messaging with sales and marketing automation alongside CRM, providing a unified view of all messages.
Following the acquisition, ActiveCampaign will streamline the experience of users of both ActiveCampaign and Postmark to eliminate fragmented messages and separate conversations coming from marketing, sales, and transactional events and to offer a single stream of communication powered by ActiveCampaign's automation. A seamless drag-and-drop builder and out-of-the-box automations will harness the power of transactional email.
"Our commitment to our customers has been to help them grow by maximizing customer experience with automation, and today we continue to deliver on this commitment," said Jason VandeBoom, founder and CEO of ActiveCampaign, in a statement. "It's important to note transactional communications have historically been limited to those with coding knowledge and API experience. In integrating the ActiveCampaign and Postmark platforms, we'll be opening up the power of transactional email to non-technical users by allowing them to send transactional emails with automation rather than custom coding and APIs. This is a true game-changer for the market. Just as important to note, this has been one of our most requested features by our customers and will help retain, attract, and grow usage."
"ActiveCampaign and Postmark share a commitment for creating ideal customer experiences," said Natalie Nagele, CEO and co-founder of Wildbit, Postmark's previous owner, in a statement. "We are aligned on our company values and perspectives on being product-led, customer-first, and purpose-driven. We've built a great relationship of trust with the team and know that they are able to serve and take care of the Postmark customers and team. With the support of ActiveCampaign, we're excited to grow our team and put more energy into parallel efforts across both Postmark and DMARC Digests to create a powerful platform to help small businesses grow."