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February 23, 2022
5 Reasons Why Customer Service Is a (Often Missed) Path for Marketing Conversions
Customer service is the core function that truly moves customers to promoters. There needs to be more strategic thinking about what customer support can be.
Required Reading: Keeping Pace with Customers Is a Worthy Goal
Interactions today need to be personalized, inviting, and inclusive.
CRM Across the Wire
Microsoft Adds Lytics Cloud Connect to Azure Marketplace
With Lytics Cloud Connect, businesses can use customer data in Azure to create highly specific segments for their marketing.
Emplifi Launches Social Care
Emplifi's Social Care offering helps companies serve their customers seamlessly across social and digital channels. (Featured on SmartCustomerService.com.)
Treasure Data Launches Journey Orchestration Solution
Treasure Data's Journey Orchestration is built for digital marketers and CX managers.
UserTesting Adds Templates for Testing Social Commerce Shopping Experiences
UserTesting's new capabilities help companies optimize their social media shopping experiences by better understanding evolving shopper expectations.
ViralGains Launches Cookieless Ad Journeys Based on Consumer Input
ViralGains' dynamic interactions tool empowers marketers to build real-time custom journeys within advertisements.
Qualtrics Launches XM Discover
Qualtrics' XM Discover helps organizations listen to, analyze, and act on everything customers and employees are saying.