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February 23, 2022


5 Reasons Why Customer Service Is a (Often Missed) Path for Marketing Conversions

Customer service is the core function that truly moves customers to promoters. There needs to be more strategic thinking about what customer support can be.


Required Reading: Keeping Pace with Customers Is a Worthy Goal

Interactions today need to be personalized, inviting, and inclusive.

CRM Across the Wire

Microsoft Adds Lytics Cloud Connect to Azure Marketplace

With Lytics Cloud Connect, businesses can use customer data in Azure to create highly specific segments for their marketing.

Emplifi Launches Social Care

Emplifi's Social Care offering helps companies serve their customers seamlessly across social and digital channels. (Featured on

Treasure Data Launches Journey Orchestration Solution

Treasure Data's Journey Orchestration is built for digital marketers and CX managers.

UserTesting Adds Templates for Testing Social Commerce Shopping Experiences

UserTesting's new capabilities help companies optimize their social media shopping experiences by better understanding evolving shopper expectations.

ViralGains Launches Cookieless Ad Journeys Based on Consumer Input

ViralGains' dynamic interactions tool empowers marketers to build real-time custom journeys within advertisements.

Qualtrics Launches XM Discover

Qualtrics' XM Discover helps organizations listen to, analyze, and act on everything customers and employees are saying.