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January 17, 2022
For B2B Tech Firms, a Customer-Centric Approach Leads to Innovation
Being genuinely customer-centric is more than utilizing behavioral data. It means that the customer is at the center of your decision making, especially when it comes to innovation.
Good Agency Partnerships Are Really Needed Now
Marketers can benefit greatly from agency and tech pairings, Forrester finds.
CRM Across the Wire
Unbounce Acquires LeadsRx
Unbounce expands into marketing attribution with its LeadsRx acquisition/
Conversational AI Market to Be Worth $18.4 Billion by 2026
MarketsandMarkets projects 21.8 percent CAGR for conversational AI for the next five years. (Featured on SmartCustomerService.com
eGain Achieves FedRAMP Authorization
eGain is now certified for use by U.S. government agencies.
Fuze Receives Patent for Chat-to-Voice Functionality
Fuze's now patented technology merges voice calling with group chats.
Alchemer Achieves SOC 2 Certification
Alchemer's survey, customer experience, and voice of the customer solutions were validated for security, privacy, and regulatory compliance.
Acxiom Partners with TransUnion
Together Acxiom and TransUnion are making scaled data actionable across streaming media.
Pipedrive Launches Smart Docs Add-on
Pipedrive has entered the document management space with its release of a Smart Docs add-on.