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January 17, 2022


For B2B Tech Firms, a Customer-Centric Approach Leads to Innovation

Being genuinely customer-centric is more than utilizing behavioral data. It means that the customer is at the center of your decision making, especially when it comes to innovation.


Good Agency Partnerships Are Really Needed Now

Marketers can benefit greatly from agency and tech pairings, Forrester finds.

CRM Across the Wire

Unbounce Acquires LeadsRx

Unbounce expands into marketing attribution with its LeadsRx acquisition/

Conversational AI Market to Be Worth $18.4 Billion by 2026

MarketsandMarkets projects 21.8 percent CAGR for conversational AI for the next five years. (Featured on

eGain Achieves FedRAMP Authorization

eGain is now certified for use by U.S. government agencies.

Fuze Receives Patent for Chat-to-Voice Functionality

Fuze's now patented technology merges voice calling with group chats.

Alchemer Achieves SOC 2 Certification

Alchemer's survey, customer experience, and voice of the customer solutions were validated for security, privacy, and regulatory compliance.

Acxiom Partners with TransUnion

Together Acxiom and TransUnion are making scaled data actionable across streaming media.

Pipedrive Launches Smart Docs Add-on

Pipedrive has entered the document management space with its release of a Smart Docs add-on.