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January 05, 2022
CRM Featured Articles
Social Commerce to Reach $1.2 Trillion by 2025, Accenture Finds
Accenture expects social media purchases to outpace traditional ecommerce by three times in just three years.
Improving Service in 2022 Requires Enhancing the Customer and Employee Experience
Companies will need to focus on both employees and customers to succeed in 2022. (Featured on SmartCustomerService.com.)
CRM Across the Wire
Geofencing Technology Has Huge Growth Potential, Technavio Finds
The geofencing market is rife with opportunities for increased mobile marketing, according to the latest Technavio research.
Genpact Expands Rightpoint with Hoodoo Digital Acquisition
Hoodoo acquisition enhances Rightpoint's Adobe capabilities.
Wishpond Acquires Winback
With its acquisition of Winback, Wishpond adds SMS marketing solutions to its platform.
Drift Integrates with ON24
Integration combines real-time Drift activity and conversational data with attendee and first-person engagement data from ON24 digital experiences.
AppLovin Acquires Twitter's MoPub Business
AppLovin will bring together the AppLovin MAX and MoPub platforms to create a single monetization solution.