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December 20, 2021

CRM Featured Articles

Gartner Urges Sales Leaders to Rethink Go-to-Market Strategies with Orchestrated Customer Engagement

Companies that unify strategies and leverage multithreaded engagements will outperform competitors by 50 percent in four years, the firm predicts.


It’s Time to Cancel Call Center Culture

Organizations must ensure they are creating positive experiences for customers and an environment where employees are happy to work. (Featured on

Text Marketing Helps Brick-and-Mortar Brands Reimagine Digital Interactions

As brick-and-mortar marketers face first-party data priorities and look for technology updates to enable more one-to-one customer relationships amid COVID impacts, text marketing offers a commerce-driving channel that affords every smartphone-owning guest a direct line to ordering and offers.

Reality Check

The Contact Center Agent Hiring Gap

The difficultly in hiring agents worsened during the pandemic because many companies didn't have the procedures in place to hire remote employees—and it's getting worse now with agents being asked to return to the office

CRM Across the Wire

UJET Partners with Assembled

UJET's partnership with Assembled brings workforce management to its contact center customers.

Sprinklr Partners with Google Cloud

Google Cloud will help businesses manage Sprinklr's Unified-CXM platform in a public cloud environment.

Validity Partners with Adobe for Email Solution

Validity's collaboration will provide Adobe customers email analytics and deliverability insight.

Mediafly to Acquire InsightSquared

Mediafly and InsightSquared together aim to help revenue teams improve forecast accuracy and enhance buyer engagement.

ServiceNow and Qualtrics Integrate

Integrations between Qualtrics and ServiceNow combine rich customer and employee insights with digital workflows.

Salesloft Adds Buyer Sentiment and Intent to the Modern Revenue Workspace

With Salesloft Modern Revenue Workspace, sellers can now take direct action based on buyer signals.