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September 08, 2021

CRM Featured Articles

Gartner's Tips for Building a Lasting Marketing Framework

Gartner Marketing Symposium day 3 speakers urge better use of data to steer marketing decisions.

Ditgital Marketing Initiatives Slow to Take Hold, Gartner Reports

Digital transformation, marketplaces, and unified commerce will challenge companies for years to come, Gartner Marketing Symposium speakers contend.

Marketing Is Vital for Organizations to Flourish in Challenging Times, Gartner Marketing Symposium Keynoter Says

Marketing leaders need to be stewards of customer relationships and the data that goes with them, speakers on the opening day of the Gartner Marketing Symposium stressed.


The Business Case for Making Contact Center Applications Standard Employee Productivity Tools

The right tools can have a positive impact on customer experience and the success of a brand. (Featured on

Algorithmic Retail: A Formula for Marketers to Connect with Customers

Retailers must extend their frontiers from analytics to artificial intelligence and algorithms, creating a differentiated brand experience and winning the long-term race for customer loyalty.

Reality Check

The Contact Center WFO Market Is Transforming

The story of this market is explained not by the pandemic but by digital transformation and the migration of contact center solutions to the cloud, both of which were accelerated by COVID-19.

CRM Across the Wire

Salesforce Adds to Sales Cloud

Revenue Intelligence, Sales Enablement, and Subscription Management for Sales Cloud provide Einstein-powered tools to drive growth.

LinkedIn Releases Quarterly Sales Navigator Update

Sales Navigator updates are designed to provide more insights into buyer behaviors.

ZoomInfo Unveils Integrations with

Integrations strengthen prospect and customer relationships through a data-first approach for revenue teams using ZoomInfo and Chorus.

NielsenIQ Partners with Qualtrics

Together NielsenIQ and Qulatrics will offer companies deeper insight into brand health.

Hootsuite Launches Amplify for Microsoft Teams

Hootsuite Amplify for Teams lets users share curated social media content across more networks. Launches BotcoLive, Combining AI Chat and Live Agent Support

BotcoLive hands over automated chats to live agents to increase conversions.

NICE Launches RPA 7.5

The latest version of NICE's robotic process automation features artificial intelligence to customize recommendations and agent guidance. (Featured on