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September 08, 2021
CRM Featured Articles
Gartner's Tips for Building a Lasting Marketing Framework
Gartner Marketing Symposium day 3 speakers urge better use of data to steer marketing decisions.
Ditgital Marketing Initiatives Slow to Take Hold, Gartner Reports
Digital transformation, marketplaces, and unified commerce will challenge companies for years to come, Gartner Marketing Symposium speakers contend.
Marketing Is Vital for Organizations to Flourish in Challenging Times, Gartner Marketing Symposium Keynoter Says
Marketing leaders need to be stewards of customer relationships and the data that goes with them, speakers on the opening day of the Gartner Marketing Symposium stressed.
The Business Case for Making Contact Center Applications Standard Employee Productivity Tools
The right tools can have a positive impact on customer experience and the success of a brand. (Featured on SmartCustomerService.com.)
Algorithmic Retail: A Formula for Marketers to Connect with Customers
Retailers must extend their frontiers from analytics to artificial intelligence and algorithms, creating a differentiated brand experience and winning the long-term race for customer loyalty.
The Contact Center WFO Market Is Transforming
The story of this market is explained not by the pandemic but by digital transformation and the migration of contact center solutions to the cloud, both of which were accelerated by COVID-19.
CRM Across the Wire
Salesforce Adds to Sales Cloud
Revenue Intelligence, Sales Enablement, and Subscription Management for Sales Cloud provide Einstein-powered tools to drive growth.
LinkedIn Releases Quarterly Sales Navigator Update
Sales Navigator updates are designed to provide more insights into buyer behaviors.
ZoomInfo Unveils Integrations with Chorus.ai
Integrations strengthen prospect and customer relationships through a data-first approach for revenue teams using ZoomInfo and Chorus.
NielsenIQ Partners with Qualtrics
Together NielsenIQ and Qulatrics will offer companies deeper insight into brand health.
Hootsuite Launches Amplify for Microsoft Teams
Hootsuite Amplify for Teams lets users share curated social media content across more networks.
Botco.ai Launches BotcoLive, Combining AI Chat and Live Agent Support
BotcoLive hands over automated chats to live agents to increase conversions.
NICE Launches RPA 7.5
The latest version of NICE's robotic process automation features artificial intelligence to customize recommendations and agent guidance. (Featured on SmartCustomerService.com.)