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August 25, 2021


Boosting Brand Affinity with Personalization in the Digital Age

Personalization needs to go beyond the surface level of a product to include the ways in which the company communicates, interacts with, and caters to customers.

Three States Lead the Way in Consumer Privacy Protections

Here's what you need to know about the California, Virginia, and Colorado laws and how to comply with them and others that might be coming. (Featured on


AI, ABM Strategies Aren’t Just for Marketing

Gartner says sales teams can also apply artificial intelligence and account-based strategies to their craft.

CRM Across the Wire

LiveRamp Integrates with Yieldmo

Yieldmo's Smart Exchange will support targeting on LiveRamp's Authenticated Traffic Solution.

Neustar Partners with Dynata

Dynata brings its first-party consumer panel data of 62 million consumers and billions of verified data points to the Neustar Second-Party Data Marketplace.

Phrasee Releases Phrasee Score

Phrasee Score is an email marketing metric that fills in the gaps created by Apple's new Mail Privacy Protection.

Simplr Launches Personal Connections Prompts

Simplr's Personal Connections Prompts leverage a wide array of customer data to ensure that support and service interactions are personalized and empathetic.

Worthix Launches Worthix 2.0

Worthix 2.0 and embedded Worthix Decision Lab help companies understand customer expectations, perceptions, and purchasing decisions.

Clearbit Releases Weekly Visitor Report

Clearbit's Weekly Visitor Report lets companies know who is visiting their websites and what they are viewing.

Infobip Expands Partnership with Adobe

Infobip's partnership with Adobe brings connected digital experiences and analytics to more users.