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August 25, 2021
Boosting Brand Affinity with Personalization in the Digital Age
Personalization needs to go beyond the surface level of a product to include the ways in which the company communicates, interacts with, and caters to customers.
Three States Lead the Way in Consumer Privacy Protections
Here's what you need to know about the California, Virginia, and Colorado laws and how to comply with them and others that might be coming. (Featured on SmartCustomerService.com.)
AI, ABM Strategies Aren’t Just for Marketing
Gartner says sales teams can also apply artificial intelligence and account-based strategies to their craft.
CRM Across the Wire
LiveRamp Integrates with Yieldmo
Yieldmo's Smart Exchange will support targeting on LiveRamp's Authenticated Traffic Solution.
Neustar Partners with Dynata
Dynata brings its first-party consumer panel data of 62 million consumers and billions of verified data points to the Neustar Second-Party Data Marketplace.
Phrasee Releases Phrasee Score
Phrasee Score is an email marketing metric that fills in the gaps created by Apple's new Mail Privacy Protection.
Simplr Launches Personal Connections Prompts
Simplr's Personal Connections Prompts leverage a wide array of customer data to ensure that support and service interactions are personalized and empathetic.
Worthix Launches Worthix 2.0
Worthix 2.0 and embedded Worthix Decision Lab help companies understand customer expectations, perceptions, and purchasing decisions.
Clearbit Releases Weekly Visitor Report
Clearbit's Weekly Visitor Report lets companies know who is visiting their websites and what they are viewing.
Infobip Expands Partnership with Adobe
Infobip's partnership with Adobe brings connected digital experiences and analytics to more users.