CRM Cover

September 2018

Magazine Features

The Best CRM Software, Solutions, Innovators, and Leaders: The CRM Market Awards 2018

Influential Leaders in CRM: The CRM Market Awards 2018

Join us in recognizing their achievements

The CRM Rising Stars Awards: Six Top Innovating CRM Companies for 2018

These vendors provide the products, services, and integrations that add up to innovation

The CRM Market Leaders Awards: The Best CRM Software and Solutions

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The Best CRM Case Studies: The CRM Elite Customer Awards 2018

The user companies that demonstrate the power of a good solution

Bryan Gold—An Influencer Leader: The CRM Influential Leader Awards

He's showing the way in influencer marketing

Dharmesh Shah—The Tech Guy at the Center of it All: The CRM Influential Leader Awards

Shah and his team have been busy on the integration front

Alan Trefler—The Digital Transformer: The CRM Influential Leader Awards

In a book and keynotes, he's emphasized this kind of transformation

Freshworks Sees a Major Rebranding: The CRM Rising Stars Awards 2018

The company makes an expansion into marketing, sales, and recruitment management

LinkedIn Connects with Marketing and Sales: The CRM Rising Stars Awards 2018

Taking steps to engage with its 500 million business professionals

Mindmatrix Brings Critical Add-Ons Into Focus: The CRM Rising Stars Awards 2018

Enhancing its sales and channel enablement platform

Showpad Becomes a Launchpad for AR: The CRM Rising Stars Awards 2018

Making augmented reality a B2B sales reality

Urban Airship Spends Time on Its Mobile Wallet: The CRM Rising Stars Awards 2018

The vendor enables personalized mobile wallets, with personalized notifications

X2CRM Breathes Life into the Open-Source Model: The CRM Rising Stars Awards 2018

Renewing its vision and approach to product design and customer on-boarding

The Best Enterprise CRM Software and Solutions: The CRM Market Leader Awards 2018

The Best CRM for Midsize Companies: The CRM Market Leader Awards 2018

The Best CRM for Small Business: The CRM Market Leader Awards 2018

The Best Sales Force Automation Software and Solutions: The CRM Market Leader Awards 2018

The Best Sales Performance Management (SPM) Software and Solutions: The CRM Market Leader Awards 2018

The Best Marketing Automation Software and Solutions: The CRM Market Leader Awards 2018

The Best Business Intelligence Software and Solutions: The CRM Market Leader Awards 2018

The Best Data Quality Software and Solutions: The CRM Market Leader Awards 2018

The Best CRM Consultancies: The CRM Market Leader Awards 2018

Booksy Increases Bookings with Bidalgo: A CRM Elite Customer Awards Case Study

The appointment scheduling app provider now sees more conversions from its video ads

Dell EMC Thaws the Frozen Crowd: A CRM Elite Customer Awards Case Study

Outreach with Epsilon yields impressive email open rates

Rack Room’s Customer Engagement Takes Great Strides with Salesforce.com: A CRM Elite Customer Awards Case Study

The shoe retailer steps away from one-size-fits-all marketing

Front Office

CRM Is Making a Difference

In just the past year alone, we've seen huge advances in artificial intelligence, augmented and virtual reality, blockchain, automated bots, and so much more

Reality Check

With Sales Effectiveness Down, Companies Should Rethink Their Sales Process

Despite major leaps in technology, sales performance trends remain disconcerting. It might be time to blow things up

Scouting Report

Knowledge Management Is Poised to Keep Companies Informed and Efficient

Artificial intelligence, increases in self-service, and a younger workforce all point to a bigger role for KM solutions

The Last Line

Real-Time Analytics Provides ‘Quality Assurance’—and Privacy Concerns

Those QA recordings can also be recording your emotional state. Should they be opt-in?

Customer Experience

5 Reasons Why Branded Communities Are Your Best Lead-Nurturing Platform

You can invite who you want, and you control the information these communities yield

Insight

Mobile Ad Spending to Continue Gains

Video will be a major factor in mobile ad spending growth, Forrester Research finds

Required Reading: Understanding How Customers Buy…& Why They Don’t

In a world of nearly infinite choices, companies need to shift their focus from how they sell to how customers buy

Sales Require Organizational Overhaul, Better Data

Most sales teams still struggle with infrastructure and processes, study finds

The Next Step

Why No One Wants the Job You’re Offering

Amazingly, we have more jobs than we have people to fill them. What is happening?

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