CRM Cover

June 2018

Magazine Features

CRM Looks for Its Link on the Blockchain

Largely used for financial transactions, blockchain technology is finding its way into front- and back-office applications

How to Get Lasting Benefits from Temporary Employees

As temp workers become permanent fixtures in contact centers, how you treat them matters

With Interactive Marketing, Digital Outreach Becomes Bidirectional

Companies can better respond to customer clicks and contacts to deliver more appealing offers in real time

Front Office

Don’t Try to Block the Blockchain

Companies really need to start thinking about blockchain and laying the foundation for it within their organizations.

Don’t Try to Block the Blockchain

Companies really need to start thinking about blockchain and laying the foundation for it within their organizations.

Reality Check

To Get the Most from Your CRM, Pair It with Process

Strong CRM adoption is good, but not enough; you also need a formal, dynamic sales process

The Tipping Point

How to Build Digital Trust

Consumers have lost faith over data misuse. Here's how to restore it

The Last Line

The Dawning of a New Era in CRM (Magazine)

‘Willkommen, bienvenue, welcome…fremde, etranger, stranger!'

Customer Experience

Customer Success Takes Engagement to the Next Level

When customers buy your product or service, the relationship is only beginning.

Small Biz Buzz

Alexa (and Her Cohorts) Will Change Your Business

The revolution is coming, and SMBs must get ready.

Insight

Despite Technological Advancements, Live Agents Are More Crucial Than Ever

Technologies such as IVR are able to address straightforward questions, leaving the complex ones for agents to handle

Encouraging Companies to Do Good (and Make Money Too)

Customers increasingly expect companies to be good citizens

Most Consumers Don’t Finish Online Forms

Clutch survey finds that 81 percent of people have abandoned at least one online form, and few return to complete them

REAL ROI

Helpshift Makes an Impression for Chatbooks

Chatbooks, which transforms digital pictures into physical photo books, transformed its customer service with Helpshift

HubSpot Helps Eventige Book Business Fast

The marketing agency now grows brands while growing its own revenue streams

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