The Cohort Report
An overview of generational differences in consumer buying and behavioral trends
GENERATION Y: In Control, Content, and Community-Minded
As Millennials take on more significant roles in the American workplace—and their spending power increases—the stakes are up for marketers
ALL IN ALL IS ALL WE ARE: Gen X Experiences Middle Age
Squeezed between the Boomers and the Millennials, Gen Xers face the dual responsibilities of caring for aging parents and their own children.
THE BOOMER GENERATION: Booming or Busting?
Although some are retiring, don't neglect the members of this very large and prosperous consumer segment
Debunking Generational Misconceptions
People change, so always be ready and willing to challenge preconceived notions about them
Workforce Optimization Enters the Analytics Era
As the sector's products evolve, the challenge for vendors is getting customers to bite.
The Tipping Point
Tie Sales Compensation Plans to Your Company’s Mission
Point "coin-operated" reps toward ensuring the right business results.
Sales and Marketing Alignment: Trend or Necessity?
Two departments that haven't always seen eye to eye need each other now more than ever before
Pint of View
What Is Brand Love?
Baby, don't hurt my bottom line.
Digital CX Goes to the Movies
To picture customer journeys in the Internet of Things era, start thinking in settings and scenes.
Voice of the Customer
Survey Fatigue: Let’s Take the Onus off of Customers
Companies should find fresh ways—online communities, analytics, ?journey mapping—to gather customer intelligence.
Consumer Narcissism Is on the Rise
A university study urges businesses to invest in greater customization to meet the trend
Facebook Adds to Customer Service on Pages
The social networking site offers tools to help companies better manage customer communications
Fraud Hits Digital Advertising Hard
Invalid traffic, content sharing, and malware cost the digital ad industry $8.2 billion per year
Google Will Stream Mobile App Content
The service makes in-app content searchable over the Internet
Required Reading: Making Sales a Team Sport
When a sale gets stuck, a cross-departmental effort can help spring it loose
Five9 Helps Open English Keep Class in Session
Five9's cloud contact center technology lets the online language school contact leads in seconds
Paychex Heightens Client Response and Retention with MaritzCX
The payroll services provider uses the platform's survey, feedback, and data-mining tools to help keep customers happy—and make new ones
StrongView Helps Extra Space Storage Make Room for New Customers
The storage space provider reaches movers on the go with personalized, mobile-friendly emails