CRM Cover

August 2015

Magazine Features

The 2015 CRM Market Leaders

Our finalists and winners in nine categories have what it takes to achieve success in all areas of CRM, whether it's building a powerful solution, pleasing customers, or charting a smart course.

The 2015 CRM Market Rising Stars

This year's crop of vendors have identified key areas of innovation—mobility, artificial intelligence, C2B—and are building solutions and partnerships to leverage them.

The 2015 CRM Market Influential Leaders

Whether they're creating new technology (the Apple Watch) or a new way of catching a cab (Uber), these visionaries are showing us all the way forward.

The 2015 CRM Market Elite Customer Companies

Our four winners all demonstrate that a wise investment in technology can do wonders for operating costs and efficiency—and for your bottom line.

The 2015 CRM Market Leaders: Enterprise CRM Suite

The 2015 CRM Market Leaders: Midmarket CRM Suite

The 2015 CRM Market Leaders: Small-Business CRM Suite

The 2015 CRM Market Leaders: Sales Force Automation

The 2015 CRM Market Leaders: Incentive Management

The 2015 CRM Market Leaders: Marketing Solutions

The 2015 CRM Market Leaders: Business Intelligence

The 2015 CRM Market Leaders: Data Quality

The 2015 CRM Market Leaders: Consultancies

The 2015 CRM Market Rising Stars: Conversica Simplifies Lead Follow-ups and Conversions

The 2015 CRM Market Rising Stars: IBM Rallies Around Commerce

The 2015 CRM Market Rising Stars: PROS Packages CPQs for the Sales Force

The 2015 CRM Market Rising Stars: Sprinklr Offers a Panacea for Social Relationship Management

The 2015 CRM Market Rising Stars: Tealium Pairs Up to Personalize

The 2015 CRM Market Rising Stars: Teradata Moves to Mobile

The 2015 CRM Market Influential Leaders: Jonathan Ive, Senior Vice President of Design, Apple

The 2015 CRM Market Influential Leaders: Travis Kalanick, CEO, Uber

The 2015 CRM Market Influential Leaders: Lowell McAdam, CEO, Verizon

The 2015 CRM Market Influential Leaders: Satya Nadella, CEO, Microsoft

The 2015 CRM Market Influential Leaders: Brad Rencher, Senior Vice President and General Manager, Adobe

The 2015 CRM Market Influential Leaders: Mark Zuckerberg, CEO, Facebook

The 2015 CRM Market Elite: 3 Day Blinds

Marketo's marketing automation plus Turn's advertising platform helped 3 Day Blinds pinpoint new customers.

The 2015 CRM Market Elite: Concur

Infer's predictive lead scoring helps Concur close more deals more quickly.

The 2015 CRM Market Elite: PERQ

Marketing tech company PERQ accelerates its conversion rate by 500 percent with Salesvue.

The 2015 CRM Market Elite: Stryker

Using the Adobe Digital Publishing Suite, Stryker cut down the cost and production time of marketing content.

Front Office

Analyzing the 2015 CRM Market Awards

The growth of digital marketing, CRM's new tie-ins with mainstream technologies, and a strong showing by Microsoft headline our 14th annual market awards.

Reality Check

Say It Ain't So, Salesforce!

The company has made it easier for vendors to integrate and innovate. Will a sale change that?

The Tipping Point

Get Customer-Centric—Don't Just Say You Are

If you're not striving to understand today's nonstop customer, you might be wasting money

Connect

Bringing Up (the CRM) Baby

Your CRM solution is still growing and developing—so don't stop nurturing it

Pint of View

Success in Spite of Itself

How far can the experience take you when the product is rubbish?

Customer Experience

From the CRM Trenches: A 30-Year Perspective, Part 2

Brace yourself: Mobility, social CRM, and wearables will create new challenges—and opportunities

Small Biz Buzz

Spring Events Yield Web Trends for SMBs

Digital touch points—and digital wallets—lead the way

Insight

Marketing Automation Sees a 'Phenomenal Rise in Demand'

Vendors are expanding beyond email to include mobile, social, and display technologies

Real-Time Retail Is the New Imperative

Retailers must identify customers when they walk in the store

Required Reading: Is Your Marketing Above the Noise?

Keeping consumers' attention in new channels calls for classic marketing principles

Twitter and Facebook Enable More Social Customer Service

As social media platforms knock down barriers, expectations for good customer service will rise

Why Instagram, Tumblr, and Pinterest Matter to Brands

Pictures are worth a thousand words, and companies can't afford to block them out

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