The 2014 CRM Influential Leaders
Whether their contributions are longstanding or just now being felt, these five visionary individuals have the potential to shape the industry's future.
The 2014 CRM Market Leaders
Paving the way for success throughout all areas of CRM, our finalists and winners in 10 categories exhibited strategies and innovation this year that put them at the top of their game.
The 2014 CRM Rising Stars
The vendors we honor made significant advances in a variety of areas this year, giving clients of all kinds the opportunity to grow and compete in a challenging business environment.
The 2014 CRM Elite
Finding the right tool to help your business achieve measurable results is not easy. Wise solution implementations have helped our four winners see their businesses boom.
3 Emerging CRM Trends in 2014
Companies must connect communication channels, shrink big data, and create emotionally charged experiences.
Buzzword Battle: Omnichannel Versus Multichannel
When the contact center industry takes notice, we all win.
The Tipping Point
Are You Wasting Your Customer Experience Spend?
B2Bs must close the gap between spending and results.
The Connection Between Online Dating and CRM Vendor Selection
Don't be misled by what's too good to be true.
Pint of View
Use the Brand, Luke
The more you tighten your grip, the more that will slip through your fingers.
Customer Experience Management Is on the Road to Maturity
Companies that lag behind must move from 'fluff' to 'tough.'
Voice of the Customer
Is It Time to Moneyball Customer Experience?
Create a competitive advantage by looking at data through a broader lens.
Is Kid-Targeted Marketing Unethical?
With children going online more often, Internet advertising comes under scrutiny.
Digital Marketing Opportunities Grow in Emerging Markets
Reaching consumers in Latin America and Asia-Pacific requires local targeting.
Brands Deliver Inconsistent Engagements
The phone still outperforms other channels for customer service.
Consumers Fear Data Insecurity
87 percent of survey respondents state their information is not adequately protected.
Retailers Plan Investments in Real-Time CRM
Mobile marketing, in-store customer ID, and analytics are on the real-time road map.
How to Master the Mobile Mind Shift
It's all about adding utility to mobile moments.