Luxury and Discount Retailers Seize Digital Marketing Momentum
With no one-size-fits-all solution, companies strive to stand out to core customers.
Retailers' Next Biggest Threat
In a showrooming world, more foot traffic does not equal more business.
Schools Need to Rethink Their CRM Approaches
Many colleges and universities are only using CRM for marketing, ignoring vital service and sales components.
Retailers Can Combat Showrooming
As more people use smartphones, tablets, and e-commerce sites, showrooming will likely intensify.
The Mobile CRM R(evolution)
New options move focus from convenience to performance.
The Tipping Point
Looking Beyond Multichannel
Take a holistic approach to building customer relationships.
Meeting the Social Media Challenge
Build a system that works for your company.
Pint of View
Customer Retention Starts with Listening
Whatever your profession, hearing what your customers say is crucial.
Organizational Design from the Inside Out
Architect your business with a focus on the future.
Consumers Call Personalized Email Marketing 'Superficial'
Marketers and consumers are on different pages when it comes to email marketing effectiveness.
Customer Retention Requires Open Communication
Research finds a link between customer loyalty and continued engagement.
Which Interaction Channels Are Most Popular?
IVR and email top the list, but online customer support gains ground.
Marketers Struggle with Big Data
Nearly half of marketing executives don't use big data to understand customers.
Creating Brand Promoters
Expressing genuine interest in customers is key to extraordinary service.
Mobility, Collaboration Mark Enterprise Evolution
Businesses are taking a cue from the consumer world.
Five9's Cloud-Based Dialer Means More Productivity for DirectBuy
Automatic dialer brings substantial cost cuts for the member-based buying center.
Philly Zoo Goes Wild for New Call Center Systems
Mitel deployment helps connect staff with zoo patrons—and each other.