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CRM Cover

June 2026

Magazine Features

Location Becomes Less Important in Outsourcing Decisions

Despite a push to repatriate contact center jobs, companies are placing other considerations above country.

AI Copilots Could Fix What SFA Got Wrong

Artificial intelligence is eliminating the busy work that previous sales force automation couldn't handle.

Tips for Protecting Against Retail Cyberattacks

Keeping retail data networks safe is an all-hands-on-deck endeavor.

Reality Check

The Agentic AI Platform Wars

Everyone wants to be the central hub where enterprise data, processes, and AI converge.

The Tipping Point

Redesigning the Frontline Sales Manager Role for the AI Era

Sales managers should be the connective tissue between leadership and sellers.

The Last Line

Bots Get Agency, You Get Monitored

The machine gets to be the agent. The person gets to be the backup plan.

Insight

Service and Support Leaders Expand Human Agent Responsibilities

Amid AI advances, leaders are pursuing workforce redesign rather than elimination, Gartner finds. Plus: Only 30 percent of marketing orgs can scale AI.

REAL ROI

SIX Gains Compliance with Luware Solutions

Luware Nimbus and Luware Recording help SIX Group adhere to financial industry regulations.

Wunderkind Pause Ads Boost CTV Sales for Zales

Programmatic pause ads on Xumo Play delivered a 276 percent lift in QR code scans.

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