25 Years (and Counting) of CRM Magazine
Happy anniversary to us!
CRM’s Storied Past
The milestones that brought CRM to where it is now
CRM Has a History of Aspiration, Accomplishment, and Automation
Analysts reflect on an industry that has seen many challenges overcome and others yet to be resolved.
Keys to Understanding the Metaverse—and How Your Business Can Benefit
The metaverse is already here, and it's important to ask the right questions before moving in
Voice Biometrics Are Not 100 Percent Foolproof, but Steadily Improving
The technology has holes, but is more efficient than traditional password security.
Where Has the Time Gone?
Once upon a time, high costs, limited functionality, and low adoption, among other things, threatened to make CRM systems obsolete. Thankfully, the industry didn't give up.
Evolving CRM from the Enterprise to the Extraprise
The goal: creating a community in which everyone contributes to their collective success.
The Tipping Point
Analytics, AI, and Collaboration: 3 Ways CRM Elevates Business Performance
CRM's latest tools have helped a create a new competitive advantage in times of disruption.
The Last Line
Remembrance of CRM Things (and Sweet Desserts) Past
For the author, there's a lot of history in these pages.
Understanding the Metaverse Economy
Enterprises will be able to bring their physical and digital presences together.
Voice of the Customer
Don’t Break Down Silos!
Instead, unify them around customer experience.
Small Biz Buzz
The Next Frontier in Customer Engagement: Streaming Video
But be warned: Livestreaming isn't easy, even if it looks that way.
B2B Sellers Should Focus on Situational Buyer Insights
Sales leaders can leverage situational awareness to lead with empathy.
CX Investments Pay Off
Companies that provide good customer experiences perform much better, an ROI study shows.
Engagement, Innovation Are Keys for B2B Marketers
Social distancing proved the need for new approaches to marketing, Forrester finds
Leaders See Customer Service as a Value Center
Companies that view customer service not as a cost center see 3.5 times higher growth.
Required Reading: Putting Empathy in Action
Genesys CEO advances the Experience Index as an NPS replacement.
What Keeps CMOs Up at Night?
COVID, supply chains, inflation, and new brands join ROI as top concerns, Brand Keys finds.
Alchemer Strengthens Amdocs’ VoC Program
Alchemer's enterprise feedback platform helps Amdocs drive actionable insights from customers.
Nex-Tech Boosts Subscriber Engagement 375 Percent
A Facebook integration with Calix Marketing Cloud yields results at 66 percent lower campaign costs.
Yotpo Grows Sir Dogwood’s Business
Yotpo's SMS messaging addition leads to a 4,700 percent ROI for the pet supplies company.
The Next Step
The Death of the Work Ethic
A positive look at a negative situation.