25 Years (and Counting) of CRM Magazine

When we first started publishing, in 1997 (under the moniker Sales & Field Force Automation), Bill Clinton was in the White House, Seinfeld was still airing new episodes, and influential people still wondered whether this internet thing was a fad. Times, to put it mildly, have changed. But even as digital technologies have revolutionized everything, in both our personal and business lives, one thing hasn’t changed: the power of knowing and engaging with your customers. In the articles below, we go through the milestones of customer relationship management and hear from our analysts what the future of CRM (AI and the metaverse, anyone?) has in store.

CRM’s Storied Past

CRM Has a History of Aspiration, Accomplishment, and Automation