A Road Map for Creating a Winning Mobile App
Why companies need a mobile app today and how to create one.
Which Market Research Platform Is Right for You?
Programmatic platforms provide a lot of insight, but you need to weigh how much of it you actually need.
Tips For Making Customer Interaction Data Actionable
Companies must knock down the silos to make the most of the customer information they collect.
No More Excuses: Be Mobile or Be Disrupted
One thing we've learned during the pandemic: Having a mobile presence has become imperative for business survival.
The Ethics Dilemma of AI for Sales
Artificial intelligence is an important CRM tool, but beware of biases and privacy issues.
The Last Line
Do You Have Contact Center Stars? Advertise Them
Having high-performing agents should be a selling point for your business.
Long-Term Customer Loyalty Is Long Gone
Having the best product or service is not enough; loyalty pros need to focus on other factors.
China Imposes New Data Privacy Regulations
The Personal Information Protection Law requires express consumer consent for all data collection and use.
Cloud Contact Centers to Be Mainstream in Two Years
Companies are starting to see the benefits of CCaaS, Gartner notes in new Hype Cycle report.
Marketers Need to Earn a Seat at the Table
CMOs often don't have a voice in executive discussions, Forrester finds.
Six Technologies to Drive New Customer Acquisition and Growth
Gartner identifies the most influential technologies and trends for digital marketing.
GlassesUSA.com Sees Clear Benefits from Dynamic Yield
The online eyewear retailer tweaks its recommendations engine to increase revenue.
Tax Savings Pros Saves Time with SugarCRM
Sugar Market leads the financial planner to a full SugarCRM rollout.
The Next Step
The Employee Exodus (and How to Stop It)
This isn't just about COVID or the fickle desires of the next generation; it's about the future of work itself.