Biographical Information
Axel Wells
industry principal and senior director, communications and media, Pega
Axel Wells is industry principal and senior director, communications and media, at Pega. Wells has more than 25 years of experience in the communications industry, including leading marketing efforts, customer base management, and decisioning approaches. At Pega, he is responsible for helping drive the go-to-market strategy in North America, developing customer engagement strategies for the world’s leading communications and media companies.
Articles for Axel Wells
How Hyper-Personalization Can Recession-Proof Your Business
05 Jan 2023
Organizations need a hyper-personalization strategy to meet customers where they are and give them consistent, omnichannel experiences that offer true value.