Biographical Information

Erik J. Martin

freelance writer and public relations expert

Erik J. Martin is a Chicago area-based freelance writer and public relations expert whose articles have been featured in AARP The MagazineReader’s DigestThe Costco Connection, and other publications. He often writes on topics related to real estate, business, technology, healthcare, insurance, and entertainment. He also publishes several blogs, including martinspiration.com and cineversegroup.com.

Articles for Erik J. Martin

Is Your Company Ready for Shoppable TV?

Here's how to get in on one of the hottest marketing trends going.

A Road Map for Creating a Winning Mobile App

Why companies need a mobile app today and how to create one.

Engagement Hubs Put Customers at the Center

CEH technology emerges to connect multiple customer-facing systems.

Contact Center Infrastructure: It's Time to Assess Your Tools and Technology

Weigh your capabilities, identify weaknesses, and implement multichannel solutions that keep pace with industry standards and consumer expectations.

To Boost Profits, Hire and Promote Female Sellers

Forrester finds that companies with female sales leaders are 50 percent more profitable