business journalist and content marketer
Linda Pophal is a freelance business journalist and content marketer who writes for various business and trade publications. Pophal does content marketing for Fortune 500 companies, small businesses, and individuals on a wide range of subjects, from human resource management and employee relations to marketing, technology, healthcare industry trends, and more.
Articles for Linda Pophal
Account-Based Marketing Refines Its Focus
30 May 2023
Individual buyers will continue to replace larger accounts as marketing targets.
The Marketing Content Continuum
26 Apr 2023
How to get the most bang out of marketing messages by reusing them effectively.
Marketing’s New Reality: The Metaverse
27 Feb 2023
Some early adopters have seen great success, but it's important to learn all you can first.
Using ROAS to Maximize Your Limited Ad Dollars
01 Dec 2022
Tools exist to provide insights into which channels and sites lead to conversions, but they require work.
Using AI to Make Marketing Resonate
04 Oct 2022
Artificial intelligence can help determine which content and channels hit the mark.
The Top Marketing Trends for 2022: Cookieless Replaces Contactless
30 Jun 2022
Marketing moves to new channels to meet changing demands.
Marketing’s New Strategy: Paying for Performance
02 May 2022
Paying only when specific actions occur sets the new standard in building ROI.
Can AI Really Be Trusted?
02 Mar 2022
How reliable are the marketing recommendations made by artificial intelligence?
Why You Need an Enterprise-Level Marketing Taxonomy
19 Jan 2022
Cross-functional teams are the new normal in business, and data needs to follow suit.
Tips for Building Wallet Share to Gain Market Share
30 Nov 2021
Market share and wallet share are complementary metrics to identify customer issues.
Which Market Research Platform Is Right for You?
29 Sep 2021
Programmatic platforms provide a lot of insight, but you need to weigh how much of it you actually need.
The Top Marketing Trends: AI and Automation Drive Digital Interactions
07 Jul 2021
Artificial intelligence now controls many aspects of marketing.
Shining a Light on the Dark Funnel
30 Mar 2021
Marketing and sales professionals can't keep looking at customer journeys as linear.
Customer Intent: Elusive, but Not Impossible to Obtain
01 Mar 2021
When it comes to customer purchases, understand why they buy, not just what
Tips for Remote Selling During and After COVID-19
20 Jan 2021
New channels have surely emerged, but existing customers keep their value.
Use Digital Platforms to Drive In-Store Traffic, and Vice Versa
30 Sep 2020
Online and offline environments are no longer competitors for the same retail customers
The Top Marketing Trends: Automation and AI Are the 'New Normal'
27 Jul 2020
Marketers will continue to lean on chatbots, voice search, artificial intelligence, and video in the post-COVID world
Demystifying Cryptocurrencies: Promise and Potential Lead to Growing Appeal
29 May 2020
Marketers can boost their image with tech-savvy consumers by accepting e-cash
Selling Opens Up with 3-D Visualization
24 Apr 2020
Marketing and sales reps are using 3-D technology to reach potential customers wherever they might be
Get Back to Basics with Direct Mail
26 Mar 2020
Companies still find value in letting the post office deliver their customer messaging