Articles for Linda Pophal
Tips for Adding GenAI to Your Martech Stack
Here's how to integrate generative AI into your marketing operations without ripping out what's already there.
Tips for Making Your Marketing Plan
Here are the insights you need to set your strategy and the technologies that can deliver them.
Marketing’s New Game Changer: Insight Management
Companies can now have a single platform for customer data, survey results, and analytics insights.
The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates
Chief among them is how to do less with more.
Account-Based Marketing Refines Its Focus
Individual buyers will continue to replace larger accounts as marketing targets.
The Marketing Content Continuum
How to get the most bang out of marketing messages by reusing them effectively.
Marketing’s New Reality: The Metaverse
Some early adopters have seen great success, but it's important to learn all you can first.
Using ROAS to Maximize Your Limited Ad Dollars
Tools exist to provide insights into which channels and sites lead to conversions, but they require work.
Using AI to Make Marketing Resonate
Artificial intelligence can help determine which content and channels hit the mark.
The Top Marketing Trends for 2022: Cookieless Replaces Contactless
Marketing moves to new channels to meet changing demands.
Marketing’s New Strategy: Paying for Performance
Paying only when specific actions occur sets the new standard in building ROI.
Can AI Really Be Trusted?
How reliable are the marketing recommendations made by artificial intelligence?
Why You Need an Enterprise-Level Marketing Taxonomy
Cross-functional teams are the new normal in business, and data needs to follow suit.
Tips for Building Wallet Share to Gain Market Share
Market share and wallet share are complementary metrics to identify customer issues.
Which Market Research Platform Is Right for You?
Programmatic platforms provide a lot of insight, but you need to weigh how much of it you actually need.
The Top Marketing Trends: AI and Automation Drive Digital Interactions
Artificial intelligence now controls many aspects of marketing.
Shining a Light on the Dark Funnel
Marketing and sales professionals can't keep looking at customer journeys as linear.
Customer Intent: Elusive, but Not Impossible to Obtain
When it comes to customer purchases, understand why they buy, not just what
Tips for Remote Selling During and After COVID-19
New channels have surely emerged, but existing customers keep their value.
Use Digital Platforms to Drive In-Store Traffic, and Vice Versa
Online and offline environments are no longer competitors for the same retail customers
The Top Marketing Trends: Automation and AI Are the 'New Normal'
Marketers will continue to lean on chatbots, voice search, artificial intelligence, and video in the post-COVID world
Demystifying Cryptocurrencies: Promise and Potential Lead to Growing Appeal
Marketers can boost their image with tech-savvy consumers by accepting e-cash
Selling Opens Up with 3-D Visualization
Marketing and sales reps are using 3-D technology to reach potential customers wherever they might be
Get Back to Basics with Direct Mail
Companies still find value in letting the post office deliver their customer messaging