Biographical Information
Linda Pophal
business journalist and content marketer
Linda Pophal is a freelance business journalist and content marketer who writes for various business and trade publications. Pophal does content marketing for Fortune 500 companies, small businesses, and individuals on a wide range of subjects, from human resource management and employee relations to marketing, technology, healthcare industry trends, and more.
Articles for Linda Pophal
Shining a Light on the Dark Funnel
30 Mar 2021
Marketing and sales professionals can't keep looking at customer journeys as linear.
Customer Intent: Elusive, but Not Impossible to Obtain
01 Mar 2021
When it comes to customer purchases, understand why they buy, not just what
Tips for Remote Selling During and After COVID-19
20 Jan 2021
New channels have surely emerged, but existing customers keep their value.
Use Digital Platforms to Drive In-Store Traffic, and Vice Versa
30 Sep 2020
Online and offline environments are no longer competitors for the same retail customers
The Top Marketing Trends: Automation and AI Are the 'New Normal'
27 Jul 2020
Marketers will continue to lean on chatbots, voice search, artificial intelligence, and video in the post-COVID world
Demystifying Cryptocurrencies: Promise and Potential Lead to Growing Appeal
29 May 2020
Marketers can boost their image with tech-savvy consumers by accepting e-cash
Selling Opens Up with 3-D Visualization
24 Apr 2020
Marketing and sales reps are using 3-D technology to reach potential customers wherever they might be
Get Back to Basics with Direct Mail
26 Mar 2020
Companies still find value in letting the post office deliver their customer messaging