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Articles for Linda Pophal

Post-Pandemic Live Events Look Very Different

In-person events are coming back, but not in their pre-COVID formats.

The Top Marketing Trends and Technologies for 2025: Marketers Balance AI and the Human Touch

The right mix will open pathways to reach more customers.

Something Smells in Marketing’s Future

Scent marketing has historical uses and a wide range of possibilities.

The Keys to CRM and Interdepartmental Alignment

Linking CRM systems with internal collaboration platforms is crucial.

The Top Marketing Trends and Technologies for 2024: Marketers Adjust to Dramatic Market Shifts

AI remains a priority and a challenge.

Tips for Auditing Your Company’s Data Privacy and Security Protocols

Amid a growing number of threats, data security protocols need to be put to the test often.

Tips and Technologies for Reducing Ad Fraud

New artificial intelligence algorithms can detect bogus or inflated ad traffic.

6 Steps for Turning Podcasts into Effective Outreach

To be authentic you have to understand what your audience wants.

Tips for Adding GenAI to Your Martech Stack

Here's how to integrate generative AI into your marketing operations without ripping out what's already there.

Tips for Making Your Marketing Plan

Here are the insights you need to set your strategy and the technologies that can deliver them.

Marketing’s New Game Changer: Insight Management

Companies can now have a single platform for customer data, survey results, and analytics insights.

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Chief among them is how to do less with more.

Account-Based Marketing Refines Its Focus

Individual buyers will continue to replace larger accounts as marketing targets.

The Marketing Content Continuum

How to get the most bang out of marketing messages by reusing them effectively.

Marketing’s New Reality: The Metaverse

Some early adopters have seen great success, but it's important to learn all you can first.

Using ROAS to Maximize Your Limited Ad Dollars

Tools exist to provide insights into which channels and sites lead to conversions, but they require work.

Using AI to Make Marketing Resonate

Artificial intelligence can help determine which content and channels hit the mark.

The Top Marketing Trends for 2022: Cookieless Replaces Contactless

Marketing moves to new channels to meet changing demands.

Marketing’s New Strategy: Paying for Performance

Paying only when specific actions occur sets the new standard in building ROI.

Can AI Really Be Trusted?

How reliable are the marketing recommendations made by artificial intelligence?

Why You Need an Enterprise-Level Marketing Taxonomy

Cross-functional teams are the new normal in business, and data needs to follow suit.

Tips for Building Wallet Share to Gain Market Share

Market share and wallet share are complementary metrics to identify customer issues.

Which Market Research Platform Is Right for You?

Programmatic platforms provide a lot of insight, but you need to weigh how much of it you actually need.

The Top Marketing Trends: AI and Automation Drive Digital Interactions

Artificial intelligence now controls many aspects of marketing.

Shining a Light on the Dark Funnel

Marketing and sales professionals can't keep looking at customer journeys as linear.

Customer Intent: Elusive, but Not Impossible to Obtain

When it comes to customer purchases, understand why they buy, not just what

Tips for Remote Selling During and After COVID-19

New channels have surely emerged, but existing customers keep their value.

Use Digital Platforms to Drive In-Store Traffic, and Vice Versa

Online and offline environments are no longer competitors for the same retail customers

The Top Marketing Trends: Automation and AI Are the 'New Normal'

Marketers will continue to lean on chatbots, voice search, artificial intelligence, and video in the post-COVID world

Demystifying Cryptocurrencies: Promise and Potential Lead to Growing Appeal

Marketers can boost their image with tech-savvy consumers by accepting e-cash

Selling Opens Up with 3-D Visualization

Marketing and sales reps are using 3-D technology to reach potential customers wherever they might be

Get Back to Basics with Direct Mail

Companies still find value in letting the post office deliver their customer messaging