Articles for Linda Pophal
Shining a Light on the Dark Funnel
Marketing and sales professionals can't keep looking at customer journeys as linear.
Customer Intent: Elusive, but Not Impossible to Obtain
When it comes to customer purchases, understand why they buy, not just what
Tips for Remote Selling During and After COVID-19
New channels have surely emerged, but existing customers keep their value.
Use Digital Platforms to Drive In-Store Traffic, and Vice Versa
Online and offline environments are no longer competitors for the same retail customers
The Top Marketing Trends: Automation and AI Are the 'New Normal'
Marketers will continue to lean on chatbots, voice search, artificial intelligence, and video in the post-COVID world
Demystifying Cryptocurrencies: Promise and Potential Lead to Growing Appeal
Marketers can boost their image with tech-savvy consumers by accepting e-cash
Selling Opens Up with 3-D Visualization
Marketing and sales reps are using 3-D technology to reach potential customers wherever they might be
Get Back to Basics with Direct Mail
Companies still find value in letting the post office deliver their customer messaging