Articles for Linda Pophal
Why You Need an Enterprise-Level Marketing Taxonomy
Cross-functional teams are the new normal in business, and data needs to follow suit.
Tips for Building Wallet Share to Gain Market Share
Market share and wallet share are complementary metrics to identify customer issues.
Which Market Research Platform Is Right for You?
Programmatic platforms provide a lot of insight, but you need to weigh how much of it you actually need.
The Top Marketing Trends: AI and Automation Drive Digital Interactions
Artificial intelligence now controls many aspects of marketing.
Shining a Light on the Dark Funnel
Marketing and sales professionals can't keep looking at customer journeys as linear.
Customer Intent: Elusive, but Not Impossible to Obtain
When it comes to customer purchases, understand why they buy, not just what
Tips for Remote Selling During and After COVID-19
New channels have surely emerged, but existing customers keep their value.
Use Digital Platforms to Drive In-Store Traffic, and Vice Versa
Online and offline environments are no longer competitors for the same retail customers
The Top Marketing Trends: Automation and AI Are the 'New Normal'
Marketers will continue to lean on chatbots, voice search, artificial intelligence, and video in the post-COVID world
Demystifying Cryptocurrencies: Promise and Potential Lead to Growing Appeal
Marketers can boost their image with tech-savvy consumers by accepting e-cash
Selling Opens Up with 3-D Visualization
Marketing and sales reps are using 3-D technology to reach potential customers wherever they might be
Get Back to Basics with Direct Mail
Companies still find value in letting the post office deliver their customer messaging